arena thinking

The Thrive Paradox


Thriving is believing you’re getting better at living. And, right now, that’s a huge opportunity for brands.


Interbrand

We give brands the confidence to make Iconic Moves

The best brands sustain relevance and increase brand value by dropping category norms and addressing human motivations. Culture evolves, customer expectation shifts, someone is already rethinking your category.

What’s your next Iconic Move?

It takes bold moves to stay ahead of shifting expectations and create category defining results.


BEST GLOBAL BRANDS 2022

Brands as Acts of Leadership

The most significant growth in 20 years

The Best Global Brands are worth +$3 trillion. Brand is more important than ever before. But what does it take to become a Best Global Brand? And what does is it mean when brands become acts of leadership?

Interbrand’s leaders were at the “biggest tech event in the world” to present our 2022 Best Global Brands report and spark conversations about the importance of sports brands, ethical leadership and more.