Welcome to Best Global Brands 2023. For almost a quarter of a century, we’ve been charting the future of the Best Global Brands – a list of the 100 most valuable brands in the world. Each year, we measure over 100,000 unique data points to draw conclusions around an ever-evolving market – and the role that these valuable brands play in shaping culture and the world at large. 

As Best Global Brands enters its 24^th year, we observe a slow-down. In 2023, the cumulative value of the world’s 100 most valuable brands grew by 5.7% – compared to 16% growth in 2022. To find out which brands are shrinking in value, which are growing, and why, read on…