Best Global Brands 2023

How Iconic Brands Lead Across Arenas

Welcome to Best Global Brands 2023. For almost a quarter of a century, we’ve been charting the future of the Best Global Brands – a list of the 100 most valuable brands in the world. Each year, we measure over 100,000 unique data points to draw conclusions around an ever-evolving market – and the role that these valuable brands play in shaping culture and the world at large. 

As Best Global Brands enters its 24th year, we observe a slow-down. In 2023, the cumulative value of the world’s 100 most valuable brands grew by 5.7% – compared to 16% growth in 2022. To find out which brands are shrinking in value, which are growing, and why, read on…

Special Report

Best China Brands 2023

View all 100 Best Global Brands 2023

Best Global Brands 2023