Thinking – Interbrand

Thinking

Perspectives on what’s next, from Interbrand and the world’s leading CMOs

Best Global Brands 2023

With 24 years and over 100,000 data points, Interbrand Best Global Brands is the preeminent study of how brand impacts business.

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Arenas: From fixed categories to human needs

The world’s most valuable brands use Arena Thinking to fuel their extraordinary growth.

Explore Interbrand Arenas

Amazon: Leading Global E-Commerce with Relentless Innovation, Commitment to Culture

Best Global Brands

Starbucks: A Fresh Brew of Leadership and Innovation

Best Global Brands

Microsoft: The Value of Purpose Driven Marketing

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BMW: The only way forward – continuous transformation to perpetuate FREUDE Forever

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Intel: Putting the silicon in Silicon Valley

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GE: Reinventing the Future of Industry

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Accenture: AI Revolution of Empowering Brands, Transforming Clients and Championing Inclusion

IBM: Sit down with Jonathan Adashek

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Q&A with Bennis Othmanos, Global Chief Digital and Marketing Officer at L’Oréal Paris

Q&A with Nikos Bartzoulianos, Senior Director, Head of Brand Marketing at Samsung Europe

AB InBev: Brewing Dreams, Sustainability and Global Impact

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PayPal’s Vision: Empowering Customers and Shaping a Responsible Financial Future

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Zara: A Story of Obsession

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Salesforce: How the “Customer Company” leverages data and AI

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Adobe: Empowering All for a World of Endless Imagination

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Facebook: Illuminating the Future of Social Media and Connection

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HP: From Hardware Giant to AI-Powered Solutions and Services Innovator

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Prada: The Art of Contemporary Culture and Innovation

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Morgan Stanley: A Legacy of Expertise and Inclusive Growth

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Kellanova: Kellogg’s Next Chapter in Snacking Innovation and Sustainability

Best Global Brands

Instagram: Racing Ahead with Data-Driven Innovation

Best Global Brands 2023: The Moat and the Drawbridge

Best Global Brands

Welcome to Best Global Brands 2023

Best Global Brands

Best Global Brands 2023: Report Download

FUND – Agency of Progress – Joe Goldberg, Santander UK

Q&A with Massimo Romani, CEO, Argea

Q&A with Evangelos Touras, CMO at illycaffè

Q&A with Laura Garcia Mateo, European Category Director at GB Foods

Q&A with Stephan Gans, Chief Consumer Insights and Analytics Officer at PepsiCo

Q&A with Gil Horsky, Founding Managing Partner, Flora Ventures

Q&A with Matteo Frescobaldi, Marketing Manager at Laudemio Frescobaldi

Q&A Alon Chen – CEO and Co-founder, Tastewise

How Barbie Built Permission to Play

Elon Musk’s Brand Universe, Inspired by Five Tweets.

Interbrand at Cannes 2023

Let’s Taco ‘Bout Trademarks