Thinking – Interbrand

Thinking

Perspectives on what’s next, from Interbrand and the world’s leading CMOs

Best Global Brands 2023

With 24 years and over 100,000 data points, Interbrand Best Global Brands is the preeminent study of how brand impacts business.

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Arenas: From fixed categories to human needs

The world’s most valuable brands use Arena Thinking to fuel their extraordinary growth.

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Zara: A Story of Obsession

Best Global Brands

AB InBev: Brewing Dreams, Sustainability and Global Impact

Best Global Brands

PayPal’s Vision: Empowering Customers and Shaping a Responsible Financial Future

Best Global Brands

Salesforce: How the “Customer Company” leverages data and AI

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Adobe: Empowering All for a World of Endless Imagination

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Facebook: Illuminating the Future of Social Media and Connection

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HP: From Hardware Giant to AI-Powered Solutions and Services Innovator

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Prada: The Art of Contemporary Culture and Innovation

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Morgan Stanley: A Legacy of Expertise and Inclusive Growth

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Kellanova: Kellogg’s Next Chapter in Snacking Innovation and Sustainability

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Instagram: Racing Ahead with Data-Driven Innovation

Best Global Brands 2023: The Moat and the Drawbridge

Best Global Brands

Welcome to Best Global Brands 2023

Best Global Brands

Best Global Brands 2023: Report Download

FUND – Agency of Progress – Joe Goldberg, Santander UK

Q&A with Massimo Romani, CEO, Argea

Q&A with Evangelos Touras, CMO at illycaffè

Q&A with Laura Garcia Mateo, European Category Director at GB Foods

Q&A with Stephan Gans, Chief Consumer Insights and Analytics Officer at PepsiCo

Q&A with Gil Horsky, Founding Managing Partner, Flora Ventures

Q&A with Matteo Frescobaldi, Marketing Manager at Laudemio Frescobaldi

Q&A Alon Chen – CEO and Co-founder, Tastewise

How Barbie Built Permission to Play

Elon Musk’s Brand Universe, Inspired by Five Tweets.

Interbrand at Cannes 2023

Let’s Taco ‘Bout Trademarks

Breakthrough Brands 2023: Report Download

Breakthrough Brands

Turning mergers into moonshots: The power of crafting a shared Ambition

Leveraging innovation and customer dialogue to drive Italian craftsmanship

The Climate Conflict

Russell Glass, CEO, Headspace Health: Meditation and Mental Health Support for the Masses

Dan Lewis, Co-Founder & CEO, Convoy: A Digital Transformation is Happening in Trucking

Brand Leadership Series

Q&A with Clayton Ruebensaal, EVP, B2B Marketing & Analytics, American Express

Best Global Brands

Anthony Capuano, CEO, Marriott International: The Resilience of Travel and Tourism

Cisco CMO Carrie Palin on accelerating growth with B2B marketing

Best Global Brands