Thinking Archive - Interbrand

Collision Conference 2022

Marketing Trends in 2023

Interbrand Group President Gonzalo Brujó discussed the marketing trends of tomorrow alongside Alicia Tillman (CMO of Capitolis) and Deborah Wahl (CMO of General Motors).

Sector

Discipline

Outside
in podcast

Arvind Krishna, CEO, IBM – A new era for technology and innovation

M&A, the inescapable gate to new arenas

Breakthrough Brands 2022: Report Download

Outside
in podcast

Francesco Starace, CEO, Enel: A Renewable Future is Inevitable

Connect Arena: New models for human truths, brand economics and experience

Expert
Perspective

“It is so important to be authentic and stand for who you are”: Elisa Segovia on authenticity, content and Lula Mena

Expert
Perspective

Humax Mobility: How a consumer electronics company expanded into mobility

Relevance and Risk in the New Connection Economy

Now & Next: The Cultural Forces Shaping Connect

Expert
Perspective

Transcending borders through constant reinvention

Expert
Perspective

Technologists want Star Trek, People want a Mother. A Human Core to Innovation

Expert
Perspective

Driving digital innovation: How Cisco pioneers customer connectivity

From Captive to Captivated: Why the brands in the business of connection are getting it wrong

Expert
Perspective

Relevance, disruption, emotion: How Liberty Global has reshaped its boundaries for nearly two decades

Expert
Perspective

The new standard for connectivity

Privacy and Security: A matter of brand trust and competitive advantage

Embracing Ethics: Four Principles for Navigating Ethical Brand Leadership

Expert
Perspective

Five Questions with Sherice Torres, CMO, Circle

5G Trends from Korea

Positive Human Energy: A New Model for Human Connection

Outside
in podcast

David Rodin, Ethics is Now a Defining Aspect of Business

Expert
Perspective

The Reinvention of an Iconic Brand Across a Century

Enter the Metaverse

Outside
in podcast

Ranjay Gulati, Harvard Business School: Finding Deep Purpose

Outside
in podcast

Jonathan Webb, CEO, AppHarvest: AgTech Farming for Our Planet’s Future

Expert
Perspective

The Eclectic Tribe of GCDS: Interview with Giordano Calza, co-Founder and CEO

Outside
in podcast

Rebecca Minkoff: Fearless in Fashion

Expert
Perspective

Interview with Andrea Baldo, CEO of GANNI

Move: into an Arena of Choice

Expert
Perspective

Toyota is Prototyping a City of the Future

Moving Times

Vacation to Staycation

Heartbeat: A radically “new me”

Five Consumer Forces Shaping Move

The right to the rainbow?

Welcome to Best Global Brands 2021

Best Global Brands 2021: Trust always wins

Five Questions with Todd Kaplan, PepsiCo

Expert
Perspective

Interview with Jane Reeve, Chief Communication Officer, Ferrari