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Thinking

Download the Best Global Brands 2021 Report

Expert
Perspective

“It is so important to be authentic and stand for who you are”: Elisa Segovia on authenticity, content and Lula Mena

Expert
Perspective

Humax Mobility: How a consumer electronics company expanded into mobility

Insider
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Relevance and Risk in the New Connection Economy

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Now & Next: The Cultural Forces Shaping Connect

Connect Arena: New models for human truths, experience and brand economics

Expert
Perspective

Transcending borders through constant reinvention

Expert
Perspective

Technologists want Star Trek, People want a Mother. A Human Core to Innovation

Expert
Perspective

Driving digital innovation: how Cisco pioneers customer connectivity

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From Captive to Captivated: Why the brands in the business of connection are getting it wrong

Expert
Perspective

Relevance, disruption, emotion: how Liberty Global has reshaped its boundaries for nearly two decades

Expert
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The new standard for connectivity

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Privacy and Security: a matter of brand trust and competitive advantage

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Embracing Ethics: Four Principles for Navigating Ethical Brand Leadership

Expert
Perspective

“Every great brand is customer focused, consistent and human”: how Circle is accelerating digital currency adoption

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5G Trends from Korea

Heartbeat

Positive Human Energy: A New Model for Human Connection

Outside
in podcast

David Rodin, Ethics is Now a Defining Aspect of Business

Expert
Perspective

The Reinvention of an Iconic Brand Across a Century

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Enter the Metaverse

Outside
in podcast

Ranjay Gulati, Harvard Business School: Finding Deep Purpose

Outside
in podcast

Jonathan Webb, CEO, AppHarvest: AgTech Farming for Our Planet’s Future

Expert
Perspective

The Eclectic Tribe of GCDS: Interview with Giordano Calza, co-Founder and CEO

Outside
in podcast

Rebecca Minkoff: Fearless in Fashion

Expert
Perspective

Interview with Andrea Baldo, CEO of GANNI

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Move: into an Arena of Choice

Expert
Perspective

Toyota is Prototyping a City of the Future

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Moving Times

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Vacation to Staycation

Heartbeat

Heartbeat: A radically “new me”

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Five Consumer Forces Shaping Move

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The right to the rainbow?

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Welcome to Best Global Brands 2021

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Best Global Brands 2021: Trust always wins

Five Questions with Todd Kaplan, PepsiCo

Expert
Perspective

Interview with Jane Reeve, Chief Communication Officer, Ferrari

Expert
Perspective

Q&A with Michael Müller, Director Global Brand Strategy, Customer Insights, Audi

Expert
Perspective

Five Questions with Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz

Expert
Perspective

Five Questions with Catherine Tan Gillespie, Global Chief Marketing Officer, KFC

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Brands as acts of leadership

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