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Delivering on customer truths not category norms, supercharges the world’s most valuable brands
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Perspectives on what’s next, from Interbrand and the world’s leading CMOs
Amazon: Leading Global E-Commerce with Relentless Innovation, Commitment to Culture
Starbucks: A Fresh Brew of Leadership and Innovation
Microsoft: The Value of Purpose Driven Marketing
BMW: The only way forward – continuous transformation to perpetuate FREUDE Forever
Intel: Putting the silicon in Silicon Valley
GE: Reinventing the Future of Industry
Accenture: AI Revolution of Empowering Brands, Transforming Clients and Championing Inclusion
IBM: Sit down with Jonathan Adashek
Q&A with Bennis Othmanos, Global Chief Digital and Marketing Officer at L’Oréal Paris
Q&A with Nikos Bartzoulianos, Senior Director, Head of Brand Marketing at Samsung Europe
AB InBev: Brewing Dreams, Sustainability and Global Impact
PayPal’s Vision: Empowering Customers and Shaping a Responsible Financial Future
Zara: A Story of Obsession
Salesforce: How the “Customer Company” leverages data and AI
