Unlocking brand-led growth: The roadmap to leadership in healthcare

The healthcare industry is experiencing the perfect storm…spiraling costs, physician shortages, aging populations, increased patient expectations and a US administration that wants to disrupt the status-quo.

New winds of change are driving innovation, accelerating digital adoption and ushering in patient-centered care. Provider appetite for value-based care (VBC) delivery models has been at the heart of this acceleration, fueled by increasing VC spend, PE deals, and non-traditional insurgents ‘consumerizing’ healthcare, all competing, and in some cases, partnering to capture a piece of the $6.2T enterprisevalue at stake.

Research shows that 72% of business leaders believe that VBC will transform the healthcare industry—and 79% of consumers are more likely to choose brands that serve a purpose beyond profit. This new model of care will be enabled by the convergence of 6 Big Shifts layered in our digital and physical world, giving us unprecedented control over our health outcomes. Each shift brings uncertainties and profound opportunities to transform a broken system.

Effectively unlocking brand-led growth by navigating the disruptive forces reshaping the healthcare industry and the shift to value will require organizations to follow the roadmap to brand leadership.

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