THINKING

Benedetto Vigna and Manfredi Ricca sit on a yellow sofa having a conversation. A round coffee table with magazines is in front of them. The setting is warm with plants and wood paneling.

Beyond horsepower: Ferrari’s lesson on brand coherence

Alexander Lacik, CEO at Pandora

Pandora: Turning moments into meaning

Interviews

Eshan Ponnadurai, GVP, Consumer Marketing, Meta

Are you an AI brand or can AI help your brand increase its value and its identity?

Meta: Connecting the world, empowering creativity

Bernd Heinemann, CMO, Allianz

Over time, if you teach how important brand is, the learning is that you never cut the investment.

Allianz: Trust engineered over time

Sinead O'Connor, Head of Consumer Banking, Banamex

It wasn’t creating a new brand; it was relaunching a brand that still had a huge amount of equity for Mexicans.

The rebirth of a Mexican icon: the brand strategy behind Banamex