Do you need to merge or divest one of your companies or divisions and create a new brand?

Special Report

Building a market-ready M&A brand

Keeping the brand at the center of mergers and acquisitions is key to their success. Can you answer these questions?

Ask yourself:

Do you need to optimize your customer experience to remove friction and provide a simple, easy and seamless experience for your customers?

Are you creating a new company and brand and know how to take the best from the parent brand, shed what is not needed and create new where necessary?

Are you merging with another company and need to define how the new entity will go to market?


Areas to explore when considering a merger or acquisition

M&A activity slowed toward the end of 2022 instead of finishing the year with its usual characteristic uptick, due to ongoing inflation and geopolitical uncertainty. However, with experts predicting an acceleration of M&A activity in Q2 of this year, brands are eager to determine where new opportunities lie.

Merger & Acquisition remains a growth strategy for successful global brands, and capitalizing on new opportunities is crucial as economies progress. However, mergers have a failure rate of 70-90%.*

It’s important for brands to recognize that risk and reward are both sides of opportunity. Over the last decades Interbrand globally has been involved in numerous business acquisitions across multiple industries from banking to fashion, healthcare to aviation, chemicals to tech and more. We have worked on mergers, acquisitions, spinoffs and advised on valuations and consolidations. Recent work includes the spinoff of GSK’s newly named Haleon brand, GE’s spinoffs creating GE HealthCare, GE Vernova and GE Aerospace, and the banking merger for the new brand Truist.

For those ready to take the next step, the following materials will provide a closer look into the vital areas to explore when considering a merger or acquisition.

*(Source: Harvard Business Review)

How to use brand assets to maximize value and lower risk during M&A processes

The secret strategy behind the Interbrand’s Global Chief Growth Office & CEO North America, Daniel Binns explains how to leverage brand potential right.

M&A success stories

Learn more about what it takes to make a Merger & Acquisition brand strategy successful