Inclusive Design & Barrier-Free Experiences

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Do you want to ensure that your brand is accessible to all customers regardless of their differing physical and mental abilities?

Special Report

The Pursuit of Barrier-Free Brand Experience.

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Three trajectories to barrier-free brand experiences.

THROUGH TRANSFORMATION

A brand’s iconic status is determined by its relationship to cultural, social and economic transformation.

We’re not interested in concept pieces or PR stunts. We are interested in pursuing and identifying continuous, scalable changes that lead to the growth of individuals, businesses and economies.

We strive for iconic, inclusive moves that have the power to alter the competitive landscape, capture people’s imaginations and promote more progressive brand experiences.

THORUGH COALITION

Delivering barrier-free experiences depends on the convening power of experts across the world.

In order to respond to diverse needs and perspectives, we combine our global brand and customer experience capabilities with local inclusivity expertise.

Our alliances with external and internal specialists allow us to work with disabled and older consumers across the entire process of definition, design, implementation and ongoing assessment.

THORUGH PURPOSE-LED CREATIVITY

Purpose and ambition are crucial in how we define brands.

By identifying a business’ north star, we can determine the reason for its existence, what it aims to achieve in the world, and more specifically, what it aims to do for people.

Purpose-led inclusivity efforts enable brands to root accessibility deep within their business strategy and functions. This helps ensure that inclusivity is an inherent part of the entire brand experience.

Introducing Inclusive Design

The Pursuit of Barrier-Free Brand Experience has one very simple goal: to create great experiences that work for as many people as possible, for as long as possible.

Outdated ideals, apathy and historic fear of disability have led to a ‘design divide’. In prioritising the needs of nondisabled people, the majority of experiences have been built to exclude a substantial section of society.

Brands have been unwittingly instrumental in perpetuating this divide, resulting in widespread inaccessibility, diminished opportunity, discrimination and stigma.

We want to help break down this divide by working to make more experiences equitable and seamless.

Generally speaking, there are three approaches brands can take to enable barrier-free brand experiences through inclusive design.