Interbrand wins 4 Red Dot Awards
New York, (September 23, 2022) – Interbrand, the world’s leading brand consultancy, has won 4 accolades in the prestigious Red Dot Design 2022 Award competition. The wins include projects from our Milan and Seoul offices in the Brands & Communication Design category.
Since 2002, a total of 66 awards have been granted to Interbrand – 61 Red Dots and 5 Red Dot: Best of the Best distinctions. From strategy to implementation, Interbrand guides major brands effectively through Iconic Moves, which change perspectives and promote corporate growth. These outstanding successes proved why Interbrand won the honorary title Red Dot: Agency of the Year 2020.
Red Dot is internationally recognized as one of the most sought-after seals of quality for excellence in design. The 2022 winners will be published on www.red-dot.org on October 28.
The 4 wins featured:
Interbrand Milan createda new visual identity and a renewed experience strategy for the Madonna di Campiglio Tourist Board, one of the most interesting Italian mountain destinations that draws tourists from over 50 different countries around the world every year and is known for hosting the skiing world Championship. The renewed identity has a high-end look that reflects contemporary minimalism, marking a departure from the previous one, used for many years. The updated logotype is embodied by a strong, clean graphic design and the M represents the strong link with the mountains of this territory. Having defined its new brand, Madonna di Campiglio has begun a growth journey. The valley now expresses itself through a visual language and consistent experiences, based on content and working on the multiple products offered by this broad area.
“Design is an extraordinary engine of involvement and relevance, the most powerful tool to give life to business strategies. Through creativity and design, Madonna di Campiglio celebrates its transformation and consolidates its relationship with their own audience. We are proud to have received a Red Dot for this branding program — a well-deserved result of a strong partnership with our client.” Paolo Insinga, Executive Creative Director at Interbrand Milan.
Our team in Milan createdthe identity for POLIMI Graduate School of Management, the Business School of the world-renowned Engineering and Architecture University Politecnico di Milano. Following a new strategic path initiated in 2020, Interbrand was asked to align the brand and experience with its new Purpose of shaping better futures for all. Firstly, Interbrand moved the brand name from MIP, an acronym dating back to its first founding course, to POLIMI – Graduate School of Management, leveraging its proud history and connection to the Politecnico di Milano and the city of Milano. The new identity reflects visually and verbally, the vibrancy of the school and its innovative approach.
“Our holistic vision for the brand goes beyond physical and digital, evolving the identity system into the POLIMI website experience” Alessandro Pascoli, Digital Creative Director Interband Global.
“The recent Red Dot, awarded to Polimi Graduate School of Management, celebrates the ability of design to distill the essence of a brand, making it accessible and engaging. Redefined as a place for making and experimenting, the School is already writing a new exciting chapter of its history” Davide Bignotti, Creative Director at Interbrand Milan.
Korea’s Generation MZ is leading the golf trend these days, but there are some pain points in the industry. The time and cost spent on the field play come as a big burden for average young people who want to enjoy golf. Friends Academy, an indoor golf center, not only allows people easy access in the city but offers a fun and easy format of golf. They introduced a new golf simulator, that analyzes movements with a sensor, and offers virtual instruction to beginners through brilliant technology. Interbrand Seoul built a new brand design that completely broke away from the luxurious and old image of the existing golf-related industry, delivering the brand message of golf is fun and easy.
“It is even more meaningful to win the award as a new brand that will lead the future of Korean golf. Thanks to my colleagues, I was able to learn a lot. Let’s continue to build great teamwork! Good luck.” Uzin Hwang, Creative Director at Interbrand Seoul.
In 2020, the pandemic brought the travel industry to a standstill. People could no longer travel to different countries to explore new locations or experience new cultures. Like many other countries, Korea Tourism and its businesses took a big hit. Realizing that the virus would not go away anytime soon, The Korea Tourism Organization had to look for new solutions for people to explore the country. Our team in Seoul created Kingdom Friends to become the organization’s mascots to travel around Korea to deliver an indirect digital experience for people who cannot come and visit. By creating various interactive content such as missions and collaborating with famous Korean celebrities, they built a platform for a global audience to experience the Korean culture (Kpop, KFashion, KDrama, KFood, and KMovies) second hand.
“It was really a unique experience for us. We were able to communicate with our followers directly and created a virtual world of Korea; with locations, trends, and culture that our followers were curious about. It was also an opportunity to communicate with the people around the world to inspire and stand strong during the pandemic lockdown.” Hajin Jung, Creative Director at Interbrand Seoul.
Joe Stubbs, [email protected]
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
At Interbrand, we know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.
In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s Brand Consulting Group, which sits within the Communications Consulting Network.Group is made up of Interbrand, the world-leading brand consultancy, and C Space, the global customer agency.
Interbrand has been the world-leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand-building tools that are commonplace across the industry today. We know that in an age of unprecedented choice and speed of innovation, customer expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.
In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of the Omnicom Group (NYSE:OMC). For more information, please visit www.interbrand.com.
About Red Dot
In order to appropriately assess the great diversity of products and projects in the area of design, the Red Dot Design Award is divided into three disciplines – Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With roughly 20,000 submissions, the Red Dot Award is one of the biggest design competitions in the world. 1955 marked the first year that a jury came together to evaluate the best designs of that era. In the 1990s, Red Dot’s CEO Prof. Dr. Peter Zec developed the name and brand of the award. Ever since, the prestigious distinction “Red Dot” has been a seal of outstanding design that is highly regarded internationally. The award-winners are presented in Red Dot’s yearbooks and museums as well as on the Red Dot website. Additional information can be found at www.red-dot.org