Sports and the Shifting Playing Field
The idea that sports brands are entertainment and media companies is now widely accepted. COVID-19 has accelerated this evolution, forcing brands rooted in the physical world to embrace and innovate in the confines of the digital world.
With the traditional sports experience interrupted for the foreseeable future, how are brands responding?
Download Sports and the Shifting Playing Field to read more on the way sports brands are evolving to meet areas of need.