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About
Our Approach
Life at Interbrand
We’re Hiring
Work
Our Thinking
Newsroom
Arenas
Play
Express
Move
Connect
Thrive
Dwell
Best Brands
Contact & Offices
Cologne
London
Madrid
Milan
Mumbai
New York
Seoul
Shanghai
Sydney
Tokyo
Interbrand Health
LatAm
Interbrand
Thinking
BY
MIKE ROCHA
Making the
business case
for brand
change: Connecting brand strategy
to business results
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Best Global Brands 2020: Provide in the Decade of Possibility
Sector
Report
Chris Capossela, CMO at Microsoft: The Cultural Reinvention of a Tech Giant
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