Over the past years, Siemens has undergone a profound transformation from being a global industrial conglomerate to a forward-thinking technology leader, driving digitalization and sustainability across multiple sectors. This journey has been driven by Siemens’ ability to anticipate and adapt to some of the most pressing challenges of the modern world—climate change, rapid technological advancements, and the shift towards sustainable business practices.

Over the last two decades, industries have embraced automation, artificial intelligence (AI), and the Internet of Things (IoT)—key technologies that Siemens has fully integrated into its offerings. Building on its origins in industrial manufacturing, Siemens has established itself as a global powerhouse in digital solutions across infrastructure, mobility, and industry sectors. By providing innovative solutions that go beyond hardware to include software and integrated services, Siemens has become an essential partner for businesses looking to optimize efficiency, productivity, and sustainability in a fast-changing digital world.

“Technological advancements have transformed brand
communication—digital channels, AI, and data analytics have redefined how
we engage with customers and their expectations, where a frictionless and
real-time brand experience is key.”

Khanh Huynh-Kürzinger, Head of Brand, Siemens

Sustainability at the Core of the Brand

Sustainability has evolved from a corporate buzzword to a core attribute of successful brands, and Siemens has led the way in embedding sustainability into its business strategy. Recognizing that addressing environmental concerns was not just a business opportunity but a moral imperative, Siemens developed its DEGREE framework—focused on Decarbonization, Ethics, Governance, Resource Efficiency, Equity, and Employability.

Siemens’ 360-degree approach to sustainability is about more than reducing its own environmental footprint. The company is actively helping other organizations transition to sustainable practices, providing solutions that enable businesses to decarbonize, improve resource efficiency, and adopt ethical business governance. This commitment has placed Siemens at the forefront of the global push for a more sustainable economy, ensuring that it remains highly relevant in a world increasingly driven by purpose.

“Brand communication must link with your business strategy to
ensure that brand building is business building, and you’ll find that both
short-term and long-term goals support one another.”

Khanh Huynh-Kürzinger, Head of Brand, Siemens

Shaping
the Future of Industry and Society



 

By embracing AI, data analytics, and advanced digital platforms, Siemens aims for a more personalized, efficient brand experiences to cement its reputation as an innovation leader. This ability to innovate and adapt has allowed Siemens to stay ahead, across where technology is redefining the arc of the possible.

Overall, Siemens over more than 175 years is a testament to its strategic foresight and adaptability. By evolving its brand narrative to reflect technology with purpose, Siemens has solidified its role as a vital player in tackling the global challenges of today and tomorrow.

As industries and societies move toward a more digital and sustainable future, Siemens stands at the forefront—empowering businesses, cities, and communities to thrive in an interconnected, environmentally conscious world. This journey has not only secured Siemens’ place as a Best Global Brand but has also positioned it as a brand that is actively shaping the future for generations to come.

The biggest challenge brand leaders are facing today is
building resilience in the face of disruption. Whether it’s climate
change, economic shifts, or rapid technological advancements, brands need to constantly
adapt to stay relevant.”

Khanh Huynh-Kürzinger, Head of Brand, Siemens