Building a market-ready M&A brand

Merging two organizations—culturally, strategically, and from a brand perspective—is a daunting proposition. It isn’t any less daunting to learn that between 70 and 90 percent of mergers are a failure. 

Still, the number of M&As is only increasing globally—and successful management of a merger or acquisition is crucial to future growth.

Maybe it helps to think of it this way: How often do we get a chance to reinvent ourselves? Moving to a different city, making a career change—a few times in our lives, maybe. For your brand, an M&A can offer exactly that.

Our M&A handbook offers insights from experts who have managed many successful mergers, on how to leverage this unique opportunity for unprecedented brand and business growth.