Featuring:

• CHARLES TREVAIL: The Global CEO of Interbrand on how great brands need to bring the outside in
• BRAND BRIEFS: Snapshots and soundings from the wider world of brand building and business growth
• RITA GUNTHER MCGRATH: The world-renowned academic explains inflection points and successful strategies
• Heidi O’Neill, VP of NIKE Direct tells us how her brand is finding new ways to win
• COCA-COLA Chief Growth Officer Francisco Crespo explains how to keep a major brand fresh
• ICONIC MOVES by MANFREDI RICCA: Interbrand’s Global Chief Strategy Officer with a strategic view of brands’ big shifts
• BURBERRY’S Mark Morris, VP of Digital Commerce talks tailored technology
• BRAND ELASTICITY by ANDREW MILLER: Interbrand New York’s Executive Director for Strategy on resilient brands
• MASTERCARD’S Raja Rajamannar, Chief Marketing & Communications Officer, on making sound a selling point
• NETFLIX: An in-depth analysis of where the streaming video brand is now, and where it could be going next
• SALESFORCE: More purpose-driven truths from Stephanie Buscemi, Executive Vice President and Chief Marketing Officer
• BRAND PURPOSE by DANIELLA BIANCHI: The Executive Director of Interbrand New York explains how to make your brand mean more
• CHOBANI President Peter McGuinness’ disruptive, purpose-led brand has found success by making honesty its mission

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