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Welcome to the future, it’s built for everyone

Image shows five stunning models smiling at the camera. Four of them present as female, and one presents as non-binary. They all have beautifully unique looks. Top right is a black model rocking an afro and mulberry pink glitter eye shadow. She has shimmering cheeks and deep red lipstick to match. Next to her is a model with albinism, she is wearing purple sparkly eyeshadow and has her shoulder length blonde hair slicked back. They have their arms around three models in front. The model on the far left has a blonde buzz cut and is beaming with yellow eyeshadow and bright pink blush. In the middle is an Asian model, she is showcasing some braces and is wearing hot cerise eyeshadow. She also has Downs Syndrome. The model on the far right has their hair slicked back in a long black ponytail. Their dark brown eyes are framed in shimmering cyan eyeshadow. This model has vitiligo which frames her features beautifully

Inclusivity at Interbrand

To stay relevant and continue to grow within the fast-evolving competitive arenas of today and tomorrow, organisations must embed inclusivity as a mindset. 

The leading brands of today already embed accessibility and inclusion as a starting point in designing products, services and experiences. 

The leading brands of tomorrow will be those pioneering innovation that re-defines the processes of today, to transcend all aspects of humanity, including age, disability, language, culture and gender.

We learn from barriers faced by underserved consumers – uncovering insight as a springboard for innovation that reaches more people than ever before. 

We embed this mindset across the core of business operations, culture and the creative process. 

We call this practice The Pursuit of Barrier-Free Brand ExperienceTM

Our goal is simple; to create great experiences that work for as many people as possible for as long as possible.

Our unique approach, at Interbrand, enables us to enhance Customer and Employee Experience for the broadest possible audience, deepening market penetration, driving growth and protecting brand relevance into the future.

How inclusive is your brand?

Image shows a compass graphic split into four quadrants. In the centre of the compass is a red circle that reads “Interbrand’s Barrier Free Brand Compass.” The arrow pointing to the top left lands on type which reads: “We listen to diverse Human Truths to help identify opportunities for inclusive growth and deeper market penetration: Through our Purpose vs Reality Check, Inclusive Insights and Barrier identification.” The arrow pointing to the top right lands on type which reads: “We explore the inclusivity status of brands, set future trajectories and hunt for iconic, inclusive moves through: Barrier-Free Experience Roadmaps, Opportunity Mapping, Barrier-Free Innovation.” The arrow pointing to the bottom right reads: “We transform touchpoints and teams to capture competitive advantage through inclusivity through: Leadership and Governance Support, Inclusive Brand Guidance & Principles and Barrier-Free Brand Experience Awareness & Education.” The final arrow points to the bottom left and reads: “We measure the success and value of inclusivity efforts through our Economics capability including Inclusivity Effectiveness Analysis, Innovation Prioritisation and our Inclusivity Impact Tracker.”

Inclusivity is a continuum. It is about embarking on a journey, not to reach the end, but to make a continued commitment to learning and evolution.

It’s a process of awakening which requires having new and different conversations on an ongoing basis.

Our Barrier-Free Brand Compass helps organisations establish where they are on that journey, in order to move forward with clarity and confidence.

Get in touch to find out how inclusive your brand is: Marianne.waite@interbrand.com 

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