Seat S.A
A mobility for all. A unified spirit
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One company, two brands. This is the spirit behind the Spanish corporation SEAT S.A., which consolidates the management of SEAT and CUPRA brands within the Volkswagen Group and reinforces its position as a transforming agent that reimagines the future of mobility and driving.
SEAT S.A. sets up in a context shaped by the redefinition of the mobility arena (electric vehicles, new shared services, new business models, etc.) and under the new leadership of Wayne Griffiths. To ensure the transmission of SEAT S.A.’s role and build a corporate culture in line with the company’s multi-brand reality, Interbrand developed the the most appropriate strategy and expression.
The company claims its “transforming spirit”, an innate hallmark of SEAT’s identity since 1950, and one that has allowed it to contribute to the economic and social development of Spain ever since. Now, this endeavor extends to innovation in mobility and social welfare, with a sustainable commitment to the future.
SEAT S.A.’s identity is inspired by the city of Barcelona and its Mediterranean geographic location, portraying itself with an emotional and creative character.
Through different elements such as photography, color, typography and tone of voice, the brand expression distills a contemporary and timeless style.
The expression introduces a new angle in the field of corporate branding; more emotional, more vibrant and progressive. The codes are sober in terms of the resolution of the logo, but expressive and dynamic in terms of the visual universe.
The urban character of Barcelona, its spaces, its corners and its architectural perspectives are reflected in the photographic style of SEAT S.A., set in black and white to reinforce the timeless character of the corporate brand, thus unifying its communications with a sophisticated look & feel. The images act as a canvas for a lime-colored illustration system that highlights the dual message of electrification and sustainability.
Two brands make more than one: this is the essence of SEAT S.A., a company that strives to be transversal, inclusive, a lever of transformation and the solid base on which its major commercial brands grow.
