The core element of the transformed brand is the redesigned logo – the Loop – which represents circularity and forward-thinking to reflect OMV’s purpose: ‘Reinventing essentials for sustainable living’.

In addition, the rebranding includes a new color palette that establishes a clear connection to the company’s long tradition while also setting more distinctive accents and offering a broader spectrum for diverse themes and target groups. By adapting the color scheme, OMV also positions itself on a sustainable and modern foundation in the digital realm.

With the new identity, photography becomes a prominent core element, intentionally used to create dynamic and impressive images that tell strong and natural stories. The new illustration style is another way to incorporate creative thinking and make complex topics more understandable. The style is flat, geometric, and enriched with various textures – always with a sense of continuity.

Lastly, the tone of voice and typography have also been revised to consistently convey the new positioning across all touchpoints. The new in-house font is derived from the new logo, linking formal elements from design language as well as the ideas of circular economy and future orientation, thus emphasizing OMV’s new, more confident voice. Additionally, OMV is one of the first companies in the industry to establish dedicated sound branding, completing the new brand identity on a holistic sensory level.