Leveraging the Power of Cross-Generational Teams

Shadow boards allow junior voices to be heard at the top, tackling the problem of sometimes disengaged younger workers and thereby enabling a strong response to changing market conditions, especially by gaining insights into the mind of the younger generations. Shadow boards are an increasingly popular tool among companies that gather a team of young and motivated individuals to act as sparring partners for the company’s executive committee and its board for a certain period.

In this special print of the joint study “Leveraging the Power of Cross-Generational Teams” by St. Gallen Symposium and BCG, Rebecca Robins, Global Chief Culture & Learning Officer, expands on how the establishment of Interbrand’s Horizon Board can function as a blue print for brands that aim to more closely connect their businesses to the needs and ambitions of the next generation.