Thinking
Mr. Benedetto Vigna, Global CEO, Ferrari in conversation with Manfredi Ricca, Global Chief Strategy Officer, Interbrand
Mr. Benedetto Vigna, Global CEO, Ferrari in conversation with Manfredi Ricca, Global Chief Strategy Officer, Interbrand
A willingness to progress, to do something new, to conceive something in a different way… That’s the essence of the Ferrari brand”
Mr. Benedetto Vigna, Global CEO, Ferrari