Everything you need to know about how to unlock the value in your brand to create organisational resilience in crises.

With Enrique Perez Hernandez, Head of EMEA Technology Banking at Morgan Stanley,  Mike Rocha, Global Director, Brand and Business Valuation at Interbrand and Rebecca Robins, Interbrand’s Global Chief Learning and Culture Officer.

In this session, we cover:

• Lessons from the performance of brands in the 2008 financial crisis, the strategies they employed, and their respective recovery rates
• The value of strong brands in creating liquidity and premium across M&A
• What strategies you can adopt right now to respond to shifting market dynamics
• Answers to your toughest brand valuation questions

This edition of Interbrand Academy ON AIR was recorded on July 22, 2020.

Interbrand Academy brings practitioners from the world’s leading branding agency together with leaders from the world’s best global brands together in a unique edutainment format.