Milan
November 20, 2024

Developed in collaboration with Interbrand and awarded Red Dot Award 2024, the new identity reflects the transformation of Gewiss into a project partner.

The multi-year partnership has redefined the Group’s role in the competitive landscape and society at large, reshaping its corporate ambition and brand identity. Interbrand has supported the evolution of the brand from a product supplier to a unique project partner capable of developing and managing integrated, connected solutions for businesses, professionals, and end customers.

As part of the strategic approach, new visual codes and a brand identity have been introduced, centered around “Bicky,” the geometric shape that echoes the GEWISS logo and characterizes all the Group’s digital and offline touchpoints. Bicky symbolizes innovation and the seamless connection between solutions. The new visual identity of Gewiss further enhances the brand’s origins and reflects the concepts of innovation, design, and sustainability.

The effectiveness and value of this transformation have also been recognized by the Red Dot Design Award 2024 in the “Corporate Design & Identity” category, one of the most prestigious international accolades for design excellence. This award highlights the company’s journey of managerial growth, internationalization, digitization, and sustainability, adding to the Red Dot awards won by GEWISS in 2016 and 2017 in the “Product Design” category.

“The renewed Brand Identity,” stated Francesco Toscano, Chief Strategic Marketing Officer at Gewiss, “while respecting the deep roots of our brand, conveys the dynamism of our evolution with new verbal, visual, iconic, and identity codes, aligned with our current strategic vision. This project, born from the partnership with Interbrand, stands out for its creative approach and design implementation—two fundamental elements to consolidate and amplify our brand’s impact on the business community. This is a recognition of the effective work carried out with Interbrand in making the Group’s trajectory tangible and visible.”

“This collaboration demonstrates the transformative value of design when strategically aligned with the company’s vision and goals,” concluded Andrea Serati, Creative Director at Interbrand. “The Red Dot Award 2024 is a testament to the power of this synergy and a tribute to the work of our team and that of Gewiss in exploring new horizons to create a more meaningful impact on society.”

Interbrand
Caterina Piras
Marketing & Communications Manager
caterina.piras@interbrand.com

Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.