News
Lenses.io Rebrands with Focus on Data Streaming as AI, Hyper Personalization and Hyper Connectivity Demands Grow
New York
November 19, 2024
Lenses.io, a data streaming innovation leader whose software helps developers to power the world’s largest businesses, today announced that it has rebranded with a focus on augmenting the capabilities of engineers to connect applications and AI with real-time data. With a reputation for building trusted developer solutions, the rebrand underscores the company’s mission to empower developers with an operating solution that boosts productivity and fosters innovation. As artificial intelligence (AI), hyper-personalization, and hyper-connectivity continue to drive rapid change, real-time data access is becoming increasingly critical as are the tools required to activate them.
“With more and more of our customers requiring real-time data as they evolve their AI strategies, it is important for us to showcase our expertise and more simply and clearly demonstrate the value that we are delivering for brands like Daimler, SAS, and Generali,” said Guillaume Aymé, CEO at Lenses.io. “Our new branding supports this by further strengthening our commitment to businesses evolving their intelligent data operations to uncover new business possibilities and augment human potential.”
“Inspired by the unique nature of the product, we’ve established strong, flexible codes in the creative, that echo the enchanting flow of data and how it moves people forward – all brought together in a scalable design system supporting Lenses’ continued growth and long-term success,” said Christoph Meyer-Roscher, Creative Director, Interbrand.
“Our new brand identity reflects how we simplify streaming data for engineers, which has historically been a hugely complex domain,” said Sandra Czajkowska, the Head of Corporate Strategy and GTM at Lenses.io.
The new Lenses.io branding marks another major milestone in the company’s growth strategy. The company will also introduce key product innovations in early 2025, equipping engineers to share and democratize access to their real-time data inside and outside their organizations.
To access the Lenses.io new branding and positioning, please visit: https://lenses.io/
About Lenses.io
Lenses.io, is a data streaming innovation leader whose software is helping developers to modernize data for the world’s largest businesses. By helping developers to govern data permissions, discover and process data streaming with real-time data, Lenses.io ensures that organizations are harnessing their data to drive results. Clients including Arity, Daimler and Generali rely on Lenses.io solutions to connect and discover data across their IT systems, applications and IT environments, helping them to remain at the forefront of their respective industries.
Interbrand
Thomas Brandl
thomas.brandl@interbrand.com
Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.