The Juventus visual identity created by Interbrand will be showcased in the “L’Art du Sport” exhibition at the Center du Graphisme (France) – exploring the link between sport and visual arts.

Photo credit: David J. Richalet

Turin, Italy, February 21st, 2020 – The historic path of Juventus Football Club is studded with successes and bold turns. In 2017 it changed announced a growth plan focused on its brand and developed with Interbrand. The brand identity that was created supports this strategy and is able to interact with a wider, more global audience, not just football fans. Today this identity, whose centerpiece is the J icon, (the expression of the essence of Juventus), the J of its name, the stripes of its jersey, and the Scudetto shield – is featured at the “L’Art du Sport” exhibition, organized by the Center du Graphisme (Échirolles, France), from February 21st to September 20th 2020.

“L’Art du Sport” features 150 works representing the excellence of sport visual communications. It will feature publications, illustrations, photographs, artwork and visual identities to retrace some of the milestones of visual communications in sport. It will showcase a breadth of art in sport: from the works of Eduardo Arroyo for the España 82 World Cup, to those of Phil Galloway for the 2018 World Cup, to the posters signed by international artists for the Roland Garros tournament and to Philippe Guillotel’s illustrations of the costumes for the Olympic games from Albertville.

In this context, the identity created by Interbrand for Juventus represents an example of how to build a global icon capable of expressing itself powerfully in any context (be it sports or entertainment) in the physical and digital spaces.

L’Art du Sport
February 21st, 2020 – September 20th 2020
Visiting hours: from Monday to Friday 2:00 pm to 5:30 pm; Saturday and Sunday 2:00 pm to 6:00
Centre du Graphisme
Place de La Liberation
38130 Échirolles (France)

About Interbrand

Interbrand has been the world’s leading brand consultancy, for over 40 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace.
We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.
In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Our highly influential Best Global Brands valuation and award-winning brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.
Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit

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Caterina Piras
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Caterina Piras
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