New York
September 3rd, 2024

Interbrand, the world’s leading brand consultancy, has won 11 accolades in the prestigious Red Dot Design 2024 Award competition. The wins span a wide variety of projects from our New York, Cologne, Milan, and Madrid offices in the Brands & Communication Design category, including a Grand Prix and “Best of the Best” award for this year’s “Maestros” campaign.

Since 2002, a total of 77 awards have been granted to Interbrand – 71 Red Dots and 6 Red Dot: Best of the Best distinctions. Red Dot is internationally recognized as one of the most sought-after seals of quality for excellence in design. The 2024 winners will be published on www.red-dot.org on November 2.

The 11 wins featured

Maestros: Best Spanish Brands (Grand Prix and Best of the Best)

To create buzz among C-Suite around Interbrand’s 2023 Best Spanish Brands report, it was necessary to break new ground and spark a meaningful conversation about brands capacity to produce preference, growth, and value.​ ‘Maestros’, the creative idea supporting the report’s promotional campaign, was born after confirming that the Prado Museum would host the launch gala. Interbrand put together a poster exhibition of 30 artworks that connected the disruptive spirit of old painting masters with AI-developed images representing the 30 brands in the ranking. It was by far Interbrand’s most successful ranking presentation resulting in highly engaged and surprised clients. Besides, the Prado Museum requested the exhibited posters to be kept for its archive.

The “Maestros” campaign was developed by the Interbrand Madrid Office and recognized as “Best of the Best” in the category “Posters”.

Boehringer Ingelheim

Boehringer Ingelheim is one of the leading pharma companies with an exceptional long history. For more than 140 years, Boehringer has played an important role in researching and developing groundbreaking treatment options in some very severe disease areas for both humans and animals, laying a strong foundation for a healthier society at large.

However, in a highly competitive industry, with rapidly evolving and diversifying stakeholder needs, the family-owned business needed to create an elevated, more active and more present corporate brand. While the logo was the one element that needed to remain, Boehringer’s new brand identity represents an evolution of the entire business, ranging from a new color palette to illustration, typography, photography, layout, icons motion, a dedicated brand hub, a new website, social media, internal learning offerings and e-bites, and merchandise. Even further, Boehringer is one of only a few pharma businesses that now also has a unique sound branding. Across all of these digital and physical brand elements, inclusivity and color-blind safeness played a central role, allowing barrier free experiences by design.

The new brand identity for Boerhinger Ingelheim was developed in close collaboration with Interbrand in Central & Eastern Europe and awarded in the category “Corporate Design & Identity”.

dsm-firmenich

To mark the launch of the new company following the merger of DSM and Firmenich, Interbrand was tasked with developing a new brand that captures the spirit of bringing two iconic organizations together to establish the foremost creative and innovative partner in the realms ​of nutrition, beauty, and well-being. 

The brand embodies the company’s mission to combine what is essential for life, desirable for consumers, and more sustainable for the planet. The purpose of dsm-firmenich is to bring progress to life, together with customers and partners, to achieve positive change and make a difference in the world.

The brand expression celebrates life in all its glory, featuring authentic photography, vibrant colors, and dynamic layouts and motion graphics that convey a friendly and uplifting personality.

The dsm-firmenich brand was developed in close collaboration with a global collaboration of Interbrand Milan and London offices as well as a global team of specialists and awarded in the category “Corporate Design & Identity”.

Enel

Enel is a multinational power company and a leading integrated player in the global power and renewables markets.

Interbrand worked to extend Enel’s existing visual identity by incorporating an illustration system into their communication channels.

The project was conceptually developed as a tangram—a set of shapes that, when combined, can create an infinite number of forms. Similarly, the Enel Illustration System is based on a set of 44 basic shapes that can be combined in various ways, generating an infinite number of illustrations. The system is rooted in the fundamental assets of Enel’s brand identity, including logo construction, color palette, and typography. The system also incorporates a character design element that allows for human representations. These variable characters can depict different races and a wide range of personas.

The illustration system for Enel was developed in close collaboration with the Interbrand Milan office and won an award in the category of “Corporate Design & Identity.”

Gewiss

Founded in 1970 on the revolutionary innovation of using technopolymer in residential, industrial, and commercial installations, Gewiss is now an Italian-owned company leading in the offering of products, services, and solutions in the electrotechnical sector.

Interbrand supported the brand in its transition from being an ingredient brand, primarily focused on providing products, to a unique project partner able to create and manage integrated and interconnected solutions for businesses, professionals, and end users. This evolution has been driven by new verbal, visual, iconic, and identity codes that, while respecting the brand’s origins, now express its new strategic vision.

The brand identity for Gewiss, developed in close collaboration with the Interbrand Milan office, has been awarded in the category “Corporate Design & Identity”.

Kerakoll

Founded in 1968 Sassuolo, the most important ceramic district in the world, Kerakoll is an Italian leader in sustainable building materials. Kerakoll’s products and solutions have always stood out due to the winning combination of cutting-edge technology and an environmentally conscious approach. This spans across three lines: laying, construction and decorative solutions. With the desire to create impact by redefining its role within the competitive landscape and society at large, Kerakoll partnered with Interbrand to disrupt the industry paradigm and evolve its brand and business. The result: shifting from being a building material supplier that fulfills functional needs and focuses mainly on B2B targets, to an aggregator of people, products and services within the industry.

The brand identity for Kerakoll was developed in close collaboration with the Interbrand Milan office and awarded in the category “Corporate Design & Identity”.

Moody’s

For over 115 years, Moody’s has served as a trusted voice on every aspect of financial risk assessment. While best known historically as a credit rating agency, the business has grown much broader than ratings, with a rapidly expanding portfolio of data, analytics, and solutions. Moody’s knew that its brand had to evolve to keep pace with its business—and with an increasingly complex risk landscape. The Moody’s brand needed to strengthen beyond the name, to become more relevant, further differentiated, and consistent for customers across its solution areas. Furthermore, it needed to engage employees to align with where the business is today and will be in the future. The result is a reimagined Moody’s—a more cohesive, differentiated, and relevant brand with the confidence to own its category of one—that is firmly grounded in its rich history as the leading name in integrated risk assessment.

The brand identity for Moody’s  was developed in close collaboration with the Interbrand New York office and awarded in the category “Corporate Design & Identity”.

UN Tourism

UN Tourism (previously UNWTO) is a UN agency and the global authority on tourism. Seen as a bureaucratic entity, it needed to send a bold message of reinvention and relevance putting humanity at its core. “Bringing the world closer” was the main idea to be developed. Breaking away from complicated acronyms, UN Tourism had to become a salient brand cutting through complexity. The visual and verbal universe expands beyond the logo spanning a visual system based on map coordinates to navigate the brand in all touchpoints. The newly established identity shifted expectations of how a UN agency can express itself and engage with its audiences.​

The brand identity for UN Tourism was developed in close collaboration with the Interbrand Madrid office and awarded in the category “Corporate Design & Identity”.

Tokyo Dome City

Tokyo Dome City is an entertainment and leisure complex in the heart of Tokyo. It includes the largest roofed baseball stadium in the world (also used as a pop music venue), a spa, an amusement park, shopping, dining, and a hotel. Though the complex remained popular, it asked Interbrand for a powerful new way to reach tourists and locals.

Tokyo Dome City’s identity system expresses the variety of experiences in the complex, including a kinetic logo that changes in response to experience and emotion based on a typeface that shifts in weight and width, reminiscent of the surprises that come with a day spent at the complex. The brand promise “FUNDAY” was created along with the slogan “Moving hearts, lasting in the mind.”

The brand identity for Tokyo Dome City was developed in close collaboration with the Interbrand Tokyo office and awarded in the category “Brand Design & Identity”.

Fujifilm

From its roots in photography, 90-year-old company Fujifilm has diversified to cover imaging, healthcare, materials and business innovation. Its divisions had become disconnected from each other; it was only the corporate logo that suggested they were all the work of one company. Fujifilm needed a way to unify all these divisions, and a brand that would express the company’s attitude, spirit, and drive.

The concept “One Fujifilm” is visually expressed as a straight line running unbroken and unwavering through the limitless white of endless possibility. All superfluous elements are stripped away. The line expresses a will to bring together versatile personalities and create diverse benefits. It is strong, bold and brings clarity to everything it touches.The result is a style that Fujifilm can own in the market.

The brand identity for Fujifilm was developed in close collaboration with the Interbrand Tokyo office and awarded in the category “Corporate Design & Identity”.

Sandoz

Sandoz, with a legacy spanning over a 100 years, is not just any name in the pharmaceutical realm. Among HCP’s and the 500 million individuals it has treated, its reputation is unparalleled. Yet, outside this circle, its visibility waned. The time had come for the narrative to be refocused, and for the remarkable global impact Sandoz brings to be acknowledged.

Following the decision by its parent company to separate the generics division, Sandoz seized the chance to chart its own path. Embracing a quintessential Swiss design, the new strategy paid homage to Sandoz’s name and legacy while adding a touch of character uncommon in the pharmaceutical realm. The brand’s central themes were infused with a warm and approachable personality, infusing it with a warm and approachable personality.

For those acquainted with Sandoz, its commitment to patient access remains, retaining its brand essence. However, it now showcases a rejuvenated image; more distinctive and approachable to fresh audiences.

The brand identity for Sandoz was developed in close collaboration with the Interbrand London office and awarded in the category “Corporate Design & Identity”.

Contact

Tina Goldstone
[email protected]

About Interbrand

Interbrand has been a world leading brand consultancy for five decades – having pioneered iconic work and forged many of the brand building tools that are commonplace in across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of Thinkers and Makers are pioneering the future of brand building.

Utilizing three lenses, that take into consideration Human Truths (a deep understanding of the consumer), Brand Economics (the financial forces driving a brand’s success), and Experiences (the creative interface between business operations and customer needs and desires), Interbrand give their clients the confidence to make Iconic Moves – sparking desire, creating utility, and driving extraordinary results.

Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.