Interbrand Releases 2018 Best Taiwan Global Brands
- ASUS maintains #1 spot
- Financial Services is the Top Growing Sector
- New Entrants MSI joins at #20
Shanghai, PRC (November 30th, 2018)— Interbrand, the world’s leading brand concultancy, and the Taiwan Institute of Economic Research have jointly released the 2018 Best Taiwan Global Brand Value rankings on November 30, 2018. While the total value of the Top 20 brands has remained relatively stable this year, more than half of the brands in the ranking have experienced steady growth in this year’s league table.
The growth in this year’s ranking is largely powered by the steady increase in Brand Value for its Financial Services brands. The three Top Growing Brands this year entail CTBC at #4, which grew 13% to USD $603m, Cathay at #6, which grew 11% to USD $461m, and Chailease at #16, which grew 8% to USD $262m.
This year, the list features one new entrant, MSI, which joins at #20 (USD $97m), on the back of powerful growth in the gaming market.
“With firm footholds in both domestic and global markets, Taiwanese brands are readily poised to take brave, bold actions to accelerate their growth on both fronts,” said Nikki Lin, Managing Director for Interbrand Greater China.
Despite a minor decline this year, ASUS has maintained the #1 spot for six consecutive years with a value of USD $1,619m. Trend Micro holds the #2 spot at USD $1,495m, having enjoyed consistent, increasing growth since 2014. Want Want comes in at #3 (USD $897m), Advantech at #5 (USD $500m), Giant at #7 (USD $449m), 85 Degrees C at #8 (USD $418m), Acer at #9 (USD $406m) ,and Mediatek at #10 (USD $355m).
More than half of the Best Taiwan Global Brands came from two sectors: Consumer Electronics and Components (27%), and Technology (27%), showcasing that these two industries continue to be the most dominant in this year’s table, representing 54% of the total value in the Top 20 ranking.
Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.
There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:
- The financial performance of the branded products or services
- The role the brand plays in purchase decisions
- The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future
This year Interbrand continued its partnership with Infegy for social media analysis.