News
Interbrand New York promotes Holmfridur Hardardottir to President
New York
11 January 2024
Interbrand, the world’s leading brand consultancy, has announced today the promotion of Holmfridur Hardardottir to President, Interbrand New York. She will report to Interbrand’s Global CEO, Gonzalo Brujó.
Hardardottir was previously Chief Operating Officer, Interbrand New York. She has co-managed the business for six years, overseeing finance, HR, operations, and the re-structuring of the business into four client centric business units. Since joining Interbrand in 2017, Hardardottir has also served as an Executive Director leading client programs and relationships including Verizon, Truist and American Express.
Prior to Interbrand, Hardardottir served as General Manager and Executive Director at FutureBrand New York. As part of a new management team brought in to revitalize the business, she built new capabilities, innovated the offer and quadrupled the size of the business over a five-year period. She has also worked as a client and business leader at Siegel+Gale New York and Los Angeles.
Alongside her role at Interbrand, Hardardottir is a founding member of Chief – a network for female leaders.
Commenting on her promotion, Hardardottir said: “I am excited about the opportunity to lead Interbrand New York after spending many successful years working with leadership to grow the business. We combine to make a dream team of passionate, strategically-minded, thinkers and makers – working with a client list of the world’s best global brands.
“A sculptor by training, I believe all building blocks – behaviors, words, colors, shapes, sounds – help us identify and connect insights, express intent and vision through identities and experiences. I look forward to a very exciting future at Interbrand and the opportunity to grow in partnership with our clients and talent.”
With a track record in brand strategy, visionary leadership and transformative impact, Hardardottir will lead the North America business through a period of dynamic growth and be responsible for an integrated team of strategists, analysts, designers, writers, researchers and innovators helping clients leverage their brands to grow their businesses.
Interbrand’s Global CEO, Gonzalo Brujó, said: “Holmfridur’s strategic vision, combined with her deep understanding of brand and business strategy make her the ideal leader for our New York office. Her deep commitment to our people, our work, our technology and our growth is in tune with Interbrand’s global mission and values. She has shown herself to be a big-picture thinker who can also manage the complexities of ongoing operations. There is no one more fitting to lead the North America business for its continued success. I could not be more thrilled that she is taking on this critical role.”
In June this year, Interbrand will celebrate its 50th anniversary. Throughout those 50 years the company has witnessed significant growth, transforming some of the biggest global brands including Microsoft, Samsung, General Electric, and BMW. This year will also see 25 years of its defining Best Global Brands Report.
About Interbrand
Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.