News
Interbrand New York Strengthens Strategic Thinking and Making Capabilities, Hires Adept Brand Expert Delza Laxamana
New York
12 February 2024
Interbrand, the world’s leading brand consultancy, brings an increased emphasis to its strategic thinking and making capabilities in North America, with the hiring of seasoned brand professional Delza Laxamana as Executive Director, Strategy.
As a multi-disciplinary storyteller, Laxamana brings a wealth of experience to Interbrand, championing the exceptional power brands have to transform culture, commerce, politics, the arts, science and technology. Her hiring comes at a pivotal time for the consultancy, the first following Holmfridur Hardardottir’s appointment to President, Interbrand New York last month.
“Having witnessed Delza’s journey over the last 20 years, I am so pleased to welcome her to Interbrand,” Hardardottir said. “With her strong sense of identity, dedication to producing powerful brand-building work and vast knowledge of the industry, I know she will be an important and valuable addition to the team as both a client advisor and people leader.”
Laxamana will co-lead one of Interbrand New York’s four business units and assume responsibility for associated accounts. Her former clients and partners include Apple, Samsung, P&G, The New York Times, Esri, NAACP and SDG Data Alliance, bringing both front-line and behind-the-scenes experience to the team.
“As new tech like AI has an increasing influence on brand strategy, equity and growth, we’re challenged to extend our thinking and making to incorporate rapidly evolving concepts, like brand ethics and integrity,” Laxamana said. “The energy of possibility Interbrand brings will redefine the next era of brand championship. Combined with the 25th anniversary of Best Global Brands and the 50th anniversary of the agency, it’s a true honor to join the team at this pivotal moment—it feels like coming home.”
About Interbrand
Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.