News
Increased customer centricity for further growth: Interbrand in Central & Eastern Europe appoints Ben Gebien as Executive Director Clients
Cologne, Berlin
16 January 2024
Global brand consultancy Interbrand is expanding its leadership team for the Central & Eastern Europe (CEE) region and appoints Ben Gebien as Executive Director Clients.
With this move, Interbrand in CEE continues the strong growth trajectory of recent years. To continue this success story and effectively address the increasingly complex challenges faced by the world’s leading brands, the consultancy is now placing a clear focus on even greater customer centricity.
To achieve this, Ben Gebien, formerly Managing Director at Saatchi&Saatchi and CO-CEO at ctrl QS, takes on the newly created position of Executive Client Director in the local management team of Interbrand in CEE. In this role, he will be responsible for a portfolio of clients and key accounts such as Allianz and the Volkswagen Group. Gebien brings extensive experience from both client and agency sides, as well as from corporate leadership.
Simon Thun, Global Chief Client Officer and CEO of Interbrand in CEE, comments: “In recent years, we have been committed to consistent ‘Client-Centricity.’ Successful brand management nowadays requires long-term programs, diverse expert teams, and effective international collaboration. To meet this commitment, we have now created a new function within our management team. I am very pleased that we have been able to gain someone as experienced as Ben for this important task.”
Ben Gebien, Executive Director Clients at Interbrand in CEE, adds: “I am very excited to contribute my experience to the world’s leading brand consultancy. In this exciting phase, as part of the management team, I aim to make a substantial contribution to greater customer centricity and value-added growth. For this task, my expertise in B2B and B2C, along with a profound understanding of brands, communication, and sales, will be beneficial. I look forward to collaborating with the experts in the European and global Interbrand team and the high-profile clients from the world’s most successful brands.”
About Interbrand
Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.
In June this year, Interbrand will celebrate its 50th anniversary. Throughout those 50 years the company has witnessed significant growth, transforming some of the biggest global brands including Microsoft, Samsung, General Electric, and BMW. This year will also see 25 years of its defining Best Global Brands Report.