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Interbrand doubles down on Human Truths Capability, invests in senior talent and new technology
The company has promoted Ned Colville to Global Director of Human Truths.
New York, US, 16th October 2023: Global brand consultancy, Interbrand has doubled down on its Human Truths Capability, which creates extraordinary relevance via ongoing connection to global consumers, by investing in both senior talent and AI capabilities.
The company has promoted Ned Colville to Global Director of Human Truths. Colville boasts 20 years’ experience working across multiple business categories & global geographies. He joins the business from C Space, a customer cocreation agency, where he was Executive Director of the Consultancy practice. Previously Ned was Innovation Director at The Value Engineers, where he spent more than a decade helping world-class brands build new offers and solutions with the customer at the heart.
Interbrand has also invested in cultural intelligence platform, Q™ – developed by Omnicom partner agency Sparks & Honey. Q™ gathers and processes cultural data and human intelligence to identify patterns and shifts that evade the human eye. Leveraging AI-powered cultural intelligence, Q™ translates the signals of culture into structured data. Through its commitment to deeply understanding consumers and consumer culture, surfacing unmet needs and staying ahead of evolving expectations, Interbrand can help its clients drive relevance and make bold moves, even as the competitive landscape shifts.
Through its enhanced Human Truths capability, Interbrand will help clients confidently make moves to drive relevance, affinity and presence.
Gonzalo Brujó, Interbrand’s Global Chief Executive, said: “We are delighted to have elevated Ned’s role to that of Globl Director, Human Truths, so that he may continue to bring his insight and passion for branding to our people and our clients. Equally, we are thrilled to be integrating Q™ into our client work to help quantify the cultural shifts that will unlock greater relevance and growth. Both of these moves signal our commitment to Human Truths and deep belief that consumer insight combined with the scaled power of AI, will unlock extraordinary relevance and drive brand growth for our clients.”
Ned Colville, Global Director, Human Truths, at Interbrand said: “I was delighted to accept this role at Interbrand. I am deeply passionate about the potential for brands to play a positive role in people’s lives. In order for this to happen – they must be co-created with the people who use them. At Interbrand I combine the power of human connection and co-creation with the breadth and scale of the world’s most influential brands to drive growth.”
Over the past 30 years, Interbrand has conducted the definitive ranking of the world’s Best Global Brands and has conducted thousands of brand valuation exercises, underpinned by its proprietary Brand Strength framework, to help business create roadmaps to stronger growth. Interbrand’s longitudinal Brand Economics Data, gathered over the same timeframe, shows that relevance is the most critical attribute of the world’s most valuable brands.
Over the past 30 years, Interbrand has conducted the definitive ranking of the world’s Best Global Brands and has conducted thousands of brand valuation exercises, underpinned by its proprietary Brand Strength framework, to help business create roadmaps to stronger growth. Interbrand’s longitudinal Brand Economics Data, gathered over the same timeframe, shows that relevance is the most critical attribute of the world’s most valuable brands. Now, through its enhanced Human Truths capability, Interbrand will help clients confidently make moves to drive relevance, affinity and presence.
About Interbrand
Interbrand has been a world leading brand consultancy for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.