End Hero One Block




Guidelines

Some elements to consider when designing pages.


Typography

H1, 80px, Helvetica Now for IB Display.

H2, 60px, Helvetica Now for IB Display.

H3, 50px, Helvetica Now for IB Display.

H4, 40px, Helvetica Now for IB Display.

H5, 30px, Helvetica Now for IB Display.

H6, 25px, Helvetica Now for IB Display.

p, 18px, Helvetica Now for IB Text.

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This is <p> + Preset Size “Meta”

Use only one <H1> per page, followed by other headings accordingly and progressively (H2, H3, etc.).


Images

Minimum width 2560 px to serve the retina displays.

Max size 1Mb per image.

JPGs for photos.

PNG for images with solid colours or transparency.

SVG for vector images.

Ratios: 1:1, 1:2, 2:1, 16:9, 16:8.

For SEO and accessibility optimisation, please name the Case Studies’ images as “Interbrand_ClientName_00”,, I.e. “Interbrand_Juventus_01”.


Palette

Text

#000000

#EE0000

#767676

#FFFFFF

Background

#000000

#222222

#444444

#666666

#888888

#AAAAAA

#BBBBBB

#CCCCCC

#DDDDDD

#EEEEEE

#FFFFFF

#EE0000

#AA0000

#660000


Grid

Tiers