In partnership with: Vox Media
With an estimated value of $7.1bn, and huge potential for both intimacy and scale, many brands are looking for a route in to Play.
The most relevant brands in this space compete to help customers ‘break free’ of the constraints of their day-to-day lives, in turn embracing a journey of exploration, experimentation and discovery. They solve for social isolation by helping us explore and connect with our tribes, and they create opportunities for post-pandemic renewal and needed social and cultural change — often doing all this in fun and mischievous ways.
In our latest installment of Interbrand Arenas, we explore customer-centric approaches to building stronger brands by working in tune with customers’ motivations and desires to stay relevant.