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This is Breakthrough Brands 2022, Interbrand’s report looking at the companies that best exemplify our tenets of brand growth: understanding human truths, creating exceptional brand experiences, and delivering superior business results.

These are the brands that are pushing the envelope of customer expectations, recognizing the need to continuously innovate, and challenging category norms.

This report includes:

• A brief analysis of each of the 30 brands
• A retrospective on past Breakthrough Brands growth
• 3 focus areas
  • Web3 Comes of Age
  • Unlocking Decarbonization
  • Rebuilding Health
• A detailed look into our methodology