Download the Report

The Interbrand AU+NZ Breakthrough Brands Report covers the regional brands that have the potential to reshape categories, influence our culture, and change consumer expectations.

These brands have already moved into the mainstream. And if they continue to follow their current trajectories, they have a real shot at becoming globally recognised as our next generation of local icons.

This third edition includes:

• A focus on Brands as Acts of Leadership by Nathan Birch, our CEO. “I encourage challengers, who are the stars of this report, to stand out through what they stand for,” he writes.
• Profiles of this year’s seven Breakthrough Brands and seven Ones to Watch (the rising stars to keep an eye on).
• A retrospective covering some of our previous Breakthroughs and Ones to Watch.