Truecaller reaffirms commitment to users, Empowers People to ‘TAKE THE RIGHT CALL’ with “True” New Identity
The new identity is a reflection of the brands focus on consumer privacy and building the World’s Largest Community of Trust – Conceptualized by Interbrand
Bengaluru, 20, September, 2023: Truecaller, the world’s global communications platform unveils its new corporate brand identity with a redesigned brand logo and App icon. The new look and feel of the brand with a refreshed app icon reflects the essence of the Truecaller brand, making it much more distinctive which will be instantly recognizable anywhere. Interbrand, the world’s leading brand consultancy and Truecaller have conceptualised this together to create a governing idea and key insight that addresses people’s desire for clarity, confidence, freedom, and fulfilment.
The new brand identity is created with an intent to serve as an enabler and help drive a change for the users who are prone to vulnerabilities and increasing scams in the digital space. The tone of voice and colors of the redesign reflect the personality of the brand – trustworthy, straightforward and approachable as we strive to put the power back into the hands of the people to have more control over their life with safe communication.
“Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.” said Ashwani Sinha, Vice President, Global Brand at Truecaller
Talking about the new identity, Ashish Mishra, CEO, Interbrand India & South Asia, said “Brands are increasingly being built on new acts of leadership. In areas which concern the world and its people most. We found an opportunity in the pervasive disinformation that plagues our times. Truecaller perhaps is the best placed brand in the world to lead the empowerment of people, businesses, and communities through true information. Under this larger ambit of nobility laced with a touch of activism, lie the more tangible step ups of recognizability and smooth experience. A signature design system and UX audit to identify the experience gaps helped deliver these within the rebrand.”
Contact
Neeti Nayak
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About Truecaller
Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 356 million active users, with more than a billion downloads since launch and around 50 billion unwanted calls identified and blocked in 2021. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since 8 October 2021. For more information, please visit corporate.truecaller.com
About Interbrand
Interbrand has been a world leading brand consultancy for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.