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Building a market-ready M&A brand
Merging two organizations—culturally, strategically, and from a brand perspective—is a daunting proposition. It isn’t any less daunting to learn that between 50 and 85 percent of mergers are a failure.
Still, the number of M&As is only increasing globally—and successful management of a merger or acquisition is crucial to future growth.
Maybe it helps to think of it this way: How often do we get a chance to reinvent ourselves? Moving to a different city, making a career change—a few times in our lives, maybe. For your brand, an M&A can offer exactly that.
Our M&A handbook offers insights from experts who have managed many successful mergers, on how to leverage this unique opportunity for unprecedented brand and business growth.