Shaping an industry and redefining a company
ZYUS Life Sciences Inc., formerly CB3 Life Sciences Ltd., is a Canadian-based company focused on developing plant-based medical solutions to help people who are suffering from disease to live a fuller, more enjoyable life.
ZYUS was in need of a new enterprise brand that would assert this purpose, differentiate the company, enlist the engagement of the medical community, and help them to scale their offerings.
InterbrandHealth believed in ZYUS’ purpose and potential to advance medicine. We developed the brand name ZYUS, connoting the company’s commitment to life and to good, as well as a new visual identity, messaging and positioning to frame a new category for ZYUS, away from the others in the industry, to a new proposition for leveraging plant-based science for good.