Fura Johannesdottir: “It’s all about talent”
More thinking from interbrand
“Consistent brand investment is very important for the long-term health and value creation of your brand”
How Qualcomm redefines B2B brand-building in the age of AI
Interview
“Brands today are no longer built through media spend or visibility, they’re built through brave acts of leadership that uplift people’s lives.”
Action over awareness: how UNICEF reimagines brand leadership
Interview
“Did you know it is estimated 75% of M&A deals fail?”