Interbrand strengthens global Brand Economics capability with appointment of Elspeth Cheung
London, Wednesday, September 30, 2026
Interbrand today announced the appointment of Elspeth Cheung as Executive Director, Brand Economics, based in London. Her arrival strengthens the firm’s global leadership across tech-enabled brand valuation and economics – helping clients connect brand investment, marketing effectiveness, and commercial performance through advanced analytics, AI technology, and strategic insight.
As organisations increasingly seek greater accountability for marketing investment and clearer links between brand building and business growth, Elspeth brings a unique combination of expertise in brand valuation, marketing analytics, and digital transformation. Her appointment reflects Interbrand’s continued commitment to helping clients quantify and unlock the financial value of their brands.
With experience stretching across technology, luxury, FMCG, and retail sectors, Elspeth has a world-class track record in linking marketing investments to financial performance and building commercially successful brands by leveraging data, advanced analytics, and technology-driven insights. She joins Interbrand with more than a decade’s experience in WPP agencies, including Kantar – where she was a Director across Brand Z.
Elspeth will work with Interbrand clients globally to develop growth strategies, strengthen brand performance, and leverage technology, analytics, and valuation methodologies to drive measurable business outcomes.
Commenting on her appointment, Elspeth Cheung said:
“I am delighted to join Interbrand at a time when organisations are looking for more sophisticated ways to understand the contribution of brand to business performance. The opportunity to combine strategic thinking, technology, data, and analytics to deliver measurable commercial impact is increasingly important, and I look forward to helping clients build stronger brands and and create long-term business value.”
Gonzalo Brujo, Interbrand Global CEO, adds:
“Elspeth’s appointment is another important step in building our advantage in tech-enhanced brand economics. As clients increasingly demand stronger evidence of how brand investment drives enterprise value, Elspeth brings exactly the expertise required to help them navigate that challenge and unlock new opportunities for growth.”
Interbrand today announced the appointment of Elspeth Cheung as Executive Director, Brand Economics, based in London. Her arrival strengthens the firm’s global leadership across tech-enabled brand valuation and economics – helping clients connect brand investment, marketing effectiveness, and commercial performance through advanced analytics, AI technology, and strategic insight.
As organisations increasingly seek greater accountability for marketing investment and clearer links between brand building and business growth, Elspeth brings a unique combination of expertise in brand valuation, marketing analytics, and digital transformation. Her appointment reflects Interbrand’s continued commitment to helping clients quantify and unlock the financial value of their brands.
With experience stretching across technology, luxury, FMCG, and retail sectors, Elspeth has a world-class track record in linking marketing investments to financial performance and building commercially successful brands by leveraging data, advanced analytics, and technology-driven insights. She joins Interbrand with more than a decade’s experience in WPP agencies, including Kantar – where she was a Director across Brand Z.
Elspeth will work with Interbrand clients globally to develop growth strategies, strengthen brand performance, and leverage technology, analytics, and valuation methodologies to drive measurable business outcomes.
Commenting on her appointment, Elspeth Cheung said:
“I am delighted to join Interbrand at a time when organisations are looking for more sophisticated ways to understand the contribution of brand to business performance. The opportunity to combine strategic thinking, technology, data, and analytics to deliver measurable commercial impact is increasingly important, and I look forward to helping clients build stronger brands and and create long-term business value.”
Gonzalo Brujo, Interbrand Global CEO, adds:
“Elspeth’s appointment is another important step in building our advantage in tech-enhanced brand economics. As clients increasingly demand stronger evidence of how brand investment drives enterprise value, Elspeth brings exactly the expertise required to help them navigate that challenge and unlock new opportunities for growth.”
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