Best Global

the 2020 report

Best Global
Brands is
recognized as
the world’s
most definitive
brand valuation

The Financial Times


years of
Brand Value

2020. A year of turbulence so seismic in scale and rapid in impact that the world is still computing the effects.

The aggregate value of the Top 100 Best Global Brands has grown by 9%; their total brand value exceeds $2 trillion. Strong brands have become stronger as a result of the COVID effect, reinforcing the dominance of big tech brands.

But what does this mean for brands now, and what will it mean next? From a moment of anxiety, could we be moving to the new decade of possibility?

Find out, in Best Global Brands 2020.

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