Best Global Brands 2025
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
100 results found
100 results found
01
Apple
-3.7%
$ 470.9 B
02
Microsoft
+10.2%
$ 388.5 B
03
Amazon
+7.3%
$ 319.9 B
04
Google
+8.9%
$ 317.1 B
05
Samsung
-10.0%
$ 90.5 B
06
Toyota
+2.0%
$ 74.2 B
07
Coca-Cola
-1.9%
$ 60.1 B
08
Instagram
+27.0%
$ 57.3 B
09
McDonald's
+0.1%
$ 53.0 B
10
Mercedes-Benz
-15.0%
$ 50.1 B
11
Cisco
+7.0%
$ 48.7 B
12
Louis Vuitton
-4.9%
$ 48.4 B
13
YouTube
+60.7%
$ 48.4 B
14
BMW
-10.0%
$ 46.8 B
15
NVIDIA
+115.9%
$ 43.2 B
16
Oracle
+11.6%
$ 42.1 B
17
Disney
-3.3%
$ 41.4 B
18
SAP
+12.2%
$ 41.3 B
19
Facebook
+18.2%
$ 41.3 B
20
Adobe
+3.9%
$ 41.0 B
21
Hermès
+17.8%
$ 40.9 B
22
IBM
+5.6%
$ 39.4 B
23
Nike
-25.9%
$ 33.7 B
24
Chanel
-8.3%
$ 30.5 B
25
Tesla
-35.2%
$ 29.5 B
26
J.P. Morgan
+7.7%
$ 29.2 B
27
Allianz
+19.9%
$ 28.2 B
28
Netflix
+42.3%
$ 28.0 B
29
Honda
-7.3%
$ 24.8 B
30
Hyundai
+6.9%
$ 24.6 B
31
NEW
BlackRock
NEW
$ 23.7 B
32
NEW
Booking.com
NEW
$ 23.5 B
33
Visa
+8.9%
$ 23.0 B
34
Sony
+7.2%
$ 22.3 B
35
IKEA
-8.6%
$ 22.2 B
36
MasterCard
+14.0%
$ 21.1 B
37
Accenture
-4.5%
$ 20.9 B
38
Pepsi
-3.2%
$ 20.3 B
39
NEW
Qualcomm
NEW
$ 20.1 B
40
PayPal
+8.0%
$ 19.8 B
41
Zara
+9.1%
$ 19.4 B
42
Salesforce
+12.5%
$ 19.2 B
43
AXA
+8.9%
$ 18.3 B
44
NEW
GE Aerospace
NEW
$ 18.2 B
45
Airbnb
+3.6%
$ 17.9 B
46
UPS
-10.4%
$ 17.9 B
47
NEW
UNIQLO
NEW
$ 17.7 B
48
Siemens
+11.7%
$ 17.6 B
49
adidas
+12.4%
$ 17.4 B
50
LEGO
+18.4%
$ 16.6 B
51
NEW
Dell
NEW
$ 16.3 B
52
Audi
-10.7%
$ 15.4 B
53
Nintendo
+34.2%
$ 15.4 B
54
Ferrari
+17.8%
$ 15.4 B
55
Goldman Sachs
+6.4%
$ 15.3 B
56
Volkswagen
-9.1%
$ 15.0 B
57
Porsche
-13.9%
$ 15.0 B
58
Spotify
+19.9%
$ 14.9 B
59
L'Oréal Paris
-0.9%
$ 14.7 B
60
Pampers
-4.9%
$ 13.8 B
61
eBay
+5.9%
$ 13.7 B
62
Citi
-9.4%
$ 13.1 B
63
Nescafé
-4.6%
$ 12.9 B
64
Uber
+38.6%
$ 12.8 B
65
NEW
Schneider Electric
NEW
$ 12.7 B
66
Budweiser
+0.3%
$ 12.0 B
67
HP
+3.2%
$ 12.0 B
68
H&M
-12.7%
$ 11.9 B
69
Gucci
-35.0%
$ 11.6 B
70
NEW
Monster
NEW
$ 11.5 B
71
Intel
-41.7%
$ 11.5 B
72
HSBC
-8.2%
$ 11.5 B
73
Cartier
+5.4%
$ 11.2 B
74
Philips
-3.3%
$ 10.6 B
75
LinkedIn
+9.3%
$ 10.4 B
76
Colgate
-3.2%
$ 10.4 B
77
Santander
+3.4%
$ 10.3 B
78
Gillette
+1.0%
$ 10.2 B
79
Nestlé
-13.7%
$ 9.8 B
80
Corona
+11.9%
$ 9.7 B
81
Xiaomi
+18.4%
$ 9.5 B
82
Nissan
-32.5%
$ 9.4 B
83
Dior
-10.1%
$ 9.3 B
84
Caterpillar
+6.1%
$ 9.2 B
85
NEW
Nasdaq
NEW
$ 9.2 B
86
Prada
+8.4%
$ 9.0 B
87
3M
+0.5%
$ 8.9 B
88
NEW
John Deere
NEW
$ 8.8 B
89
Kia
+5.5%
$ 8.5 B
90
NEW
BYD
NEW
$ 8.1 B
91
Danone
-3.7%
$ 8.1 B
92
FedEx
-6.2%
$ 7.8 B
93
Sephora
+6.8%
$ 7.7 B
94
Tiffany & Co.
+4.3%
$ 7.6 B
95
Pandora
+6.7%
$ 7.6 B
96
Huawei
+11.1%
$ 7.6 B
97
Range Rover
+8.8%
$ 7.2 B
98
Nespresso
+5.2%
$ 7.0 B
99
NEW
Shopify
NEW
$ 6.9 B
100
DHL
-5.7%
$ 6.9 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.