Best Global Brands 2023
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
100 results found
100 results found
01
Apple
+4.2%
$ 502.7 B
02
Microsoft
+13.8%
$ 316.7 B
03
Amazon
+0.8%
$ 276.9 B
04
Google
+3.4%
$ 260.3 B
05
Samsung
+4.2%
$ 91.4 B
06
Toyota
+7.9%
$ 64.5 B
07
Mercedes-Benz
+9.5%
$ 61.4 B
08
Coca-Cola
+0.9%
$ 58.0 B
09
Nike
+6.9%
$ 53.8 B
10
BMW
+10.4%
$ 51.2 B
11
McDonald's
+4.8%
$ 51.0 B
12
Tesla
+4.0%
$ 49.9 B
13
Disney
-4.1%
$ 48.3 B
14
Louis Vuitton
+4.6%
$ 46.5 B
15
Cisco
+5.0%
$ 43.3 B
16
Instagram
+7.7%
$ 39.3 B
17
Adobe
+14.1%
$ 35.0 B
18
IBM
+2.0%
$ 34.9 B
19
Oracle
NEW
$ 34.6 B
20
SAP
+5.0%
$ 33.1 B
21
Facebook
-8.4%
$ 31.6 B
22
Chanel
+6.0%
$ 31.0 B
23
Hermès
+10.2%
$ 30.2 B
24
Intel
-14.0%
$ 28.3 B
25
YouTube
+7.3%
$ 26.0 B
26
J.P. Morgan
+6.3%
$ 25.9 B
27
Honda
+6.9%
$ 24.4 B
28
American Express
+8.9%
$ 24.1 B
29
IKEA
+4.6%
$ 22.9 B
30
Accenture
+4.4%
$ 21.3 B
31
Allianz
+11.5%
$ 20.9 B
32
Hyundai
+17.9%
$ 20.4 B
33
UPS
-3.7%
$ 20.4 B
34
Gucci
-2.2%
$ 20.0 B
35
Pepsi
+0.7%
$ 19.8 B
36
Sony
+12.2%
$ 19.1 B
37
Visa
+7.8%
$ 18.6 B
38
Salesforce
+5.8%
$ 18.3 B
39
Netflix
+9.4%
$ 17.9 B
40
PayPal
+4.3%
$ 17.8 B
41
Mastercard
+6.3%
$ 17.1 B
42
adidas
+4.0%
$ 16.6 B
43
Zara
+10.3%
$ 16.5 B
44
AXA
+4.2%
$ 16.4 B
45
Audi
+9.2%
$ 16.4 B
46
Airbnb
+21.8%
$ 16.3 B
47
Porsche
+20.1%
$ 16.2 B
48
Starbucks
+9.7%
$ 15.4 B
49
GE
-19.9%
$ 15.3 B
50
Volkswagen
+2.2%
$ 15.1 B
51
Ford
+3.0%
$ 14.9 B
52
Nescafé
-1.6%
$ 14.8 B
53
Siemens
+9.2%
$ 14.6 B
54
Goldman Sachs
-2.1%
$ 14.2 B
55
Pampers
-0.4%
$ 13.8 B
56
H&M
+5.1%
$ 13.6 B
57
L'Oréal Paris
+5.6%
$ 13.6 B
58
Citi
+5.0%
$ 13.6 B
59
LEGO
+10.3%
$ 13.1 B
60
Red Bull
+12.5%
$ 13.0 B
61
Budweiser
-16.2%
$ 13.0 B
62
eBay
-0.2%
$ 12.7 B
63
Nissan
+3.8%
$ 12.7 B
64
HP
-0.4%
$ 11.8 B
65
HSBC
+4.3%
$ 11.7 B
66
Morgan Stanley
+3.0%
$ 11.4 B
67
Nestlé
+4.1%
$ 11.4 B
68
Philips
-12.4%
$ 11.2 B
69
Spotify
+7.7%
$ 11.1 B
70
Ferrari
+15.6%
$ 10.8 B
71
Nintendo
-1.7%
$ 10.5 B
72
Gillette
+2.3%
$ 10.4 B
73
Colgate
+3.0%
$ 10.4 B
74
Cartier
+3.6%
$ 9.9 B
75
3M
-6.8%
$ 9.8 B
76
Dior
+8.4%
$ 9.7 B
77
Santander
+6.6%
$ 9.6 B
78
Danone
-3.9%
$ 9.2 B
79
Kellogg's
+1.3%
$ 8.9 B
80
LinkedIn
+13.2%
$ 8.6 B
81
Corona
+4.1%
$ 8.1 B
82
FedEx
-1.2%
$ 8.1 B
83
Caterpillar
+9.0%
$ 8.1 B
84
DHL
+2.5%
$ 7.7 B
85
Jack Daniel's
+5.9%
$ 7.6 B
86
Prada
+11.8%
$ 7.3 B
87
Xiaomi
-0.8%
$ 7.3 B
88
Kia
+6.8%
$ 7.1 B
89
Tiffany & Co.
+7.3%
$ 7.0 B
90
Panasonic
+5.7%
$ 6.7 B
91
Hewlett Packard Enterprise
+2.4%
$ 6.6 B
92
Huawei
-1.8%
$ 6.5 B
93
Hennessy
+5.5%
$ 6.4 B
94
Burberry
+8.9%
$ 6.4 B
95
KFC
+5.0%
$ 6.4 B
96
Johnson & Johnson
+4.2%
$ 6.4 B
97
Sephora
+15.3%
$ 6.3 B
98
Nespresso
NEW
$ 6.2 B
99
Heineken
+1.0%
$ 6.1 B
100
Canon
+3.5%
$ 6.0 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.