Best Global Brands 2018
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
101 results found
101 results found
01
Apple
+16.5%
$ 214.5 B
02
Google
+9.7%
$ 155.5 B
03
Amazon
+55.5%
$ 100.8 B
04
Microsoft
+15.9%
$ 92.7 B
05
Coca-Cola
-4.9%
$ 66.3 B
06
Samsung
+6.5%
$ 59.9 B
07
Toyota
+6.2%
$ 53.4 B
08
Mercedes-Benz
+1.6%
$ 48.6 B
09
Facebook
-6.3%
$ 45.2 B
10
McDonald's
+4.5%
$ 43.4 B
11
Intel
+9.7%
$ 43.3 B
12
IBM
-8.2%
$ 43.0 B
13
BMW
-1.2%
$ 41.0 B
14
Disney
-2.2%
$ 39.9 B
15
Cisco
+8.3%
$ 34.6 B
16
GE
-25.9%
$ 32.8 B
17
Nike
+11.5%
$ 30.1 B
18
Louis Vuitton
+22.8%
$ 28.2 B
19
Oracle
-4.9%
$ 26.1 B
20
Honda
+4.3%
$ 23.7 B
21
SAP
+1.1%
$ 22.9 B
22
Pepsi
+1.5%
$ 20.8 B
23
NEW
Chanel
NEW
$ 20.0 B
24
American Express
+7.6%
$ 19.1 B
25
Zara
-4.6%
$ 17.7 B
26
J.P. Morgan
+11.5%
$ 17.6 B
27
IKEA
-5.5%
$ 17.5 B
28
Gillette
-7.3%
$ 16.9 B
29
UPS
+2.8%
$ 16.8 B
30
H&M
-17.9%
$ 16.8 B
31
Pampers
+1.2%
$ 16.6 B
32
Hermès
+15.2%
$ 16.4 B
33
Budweiser
+1.6%
$ 15.6 B
34
Accenture
+14.0%
$ 14.2 B
35
Ford
+2.6%
$ 14.0 B
36
Hyundai
+2.6%
$ 13.5 B
37
Nescafé
+3.1%
$ 13.1 B
38
eBay
-1.6%
$ 13.0 B
39
Gucci
+29.8%
$ 12.9 B
40
Nissan
+5.9%
$ 12.2 B
41
Volkswagen
+5.9%
$ 12.2 B
42
Audi
+1.4%
$ 12.2 B
43
Philips
+5.1%
$ 12.1 B
44
Goldman Sachs
+8.3%
$ 11.8 B
45
Citi
+9.2%
$ 11.6 B
46
HSBC
+6.4%
$ 11.2 B
47
AXA
+0.4%
$ 11.1 B
48
L'Oréal Paris
+4.0%
$ 11.1 B
49
Allianz
+7.6%
$ 10.8 B
50
adidas
+16.9%
$ 10.8 B
51
Adobe
+18.6%
$ 10.7 B
52
Porsche
+5.7%
$ 10.7 B
53
Kellogg's
-3.1%
$ 10.6 B
54
HP
+9.3%
$ 10.4 B
55
Canon
+6.0%
$ 10.4 B
56
Siemens
+1.5%
$ 10.1 B
57
Starbucks
+10.5%
$ 9.6 B
58
Danone
+2.3%
$ 9.5 B
59
Sony
+9.9%
$ 9.3 B
60
3M
+1.8%
$ 9.1 B
61
Visa
+15.4%
$ 9.0 B
62
Nestlé
+2.4%
$ 8.9 B
63
Morgan Stanley
+7.3%
$ 8.8 B
64
Colgate
+4.0%
$ 8.7 B
65
Hewlett Packard Enterprise
-8.9%
$ 8.2 B
66
Netflix
+45.0%
$ 8.1 B
67
Cartier
+1.3%
$ 7.6 B
68
Huawei
+13.5%
$ 7.6 B
69
Santander
+12.6%
$ 7.5 B
70
MasterCard
+18.8%
$ 7.5 B
71
Kia
+3.7%
$ 6.9 B
72
FedEx
+10.2%
$ 6.9 B
73
PayPal
+22.4%
$ 6.6 B
74
Lego
-7.0%
$ 6.5 B
75
Salesforce
+23.1%
$ 6.4 B
76
Panasonic
+5.2%
$ 6.3 B
77
Johnson & Johnson
+3.1%
$ 6.2 B
78
Land Rover
+2.1%
$ 6.2 B
79
DHL
+2.9%
$ 5.9 B
80
Ferrari
+18.1%
$ 5.8 B
81
Discovery
+6.4%
$ 5.8 B
82
Caterpillar
+17.7%
$ 5.7 B
83
Tiffany & Co.
+4.6%
$ 5.6 B
84
Jack Daniel's
+5.8%
$ 5.6 B
85
Corona
+15.5%
$ 5.5 B
86
KFC
+3.2%
$ 5.5 B
87
Heineken
+4.1%
$ 5.4 B
88
John Deere
+12.4%
$ 5.4 B
89
Shell
+9.4%
$ 5.3 B
90
MINI
+2.7%
$ 5.3 B
91
Dior
+13.9%
$ 5.2 B
92
NEW
Spotify
NEW
$ 5.2 B
93
Harley-Davidson
-9.0%
$ 5.2 B
94
Burberry
-2.8%
$ 5.0 B
95
Prada
+2.0%
$ 4.8 B
96
Sprite
-2.3%
$ 4.7 B
97
Johnnie Walker
+7.4%
$ 4.7 B
98
NEW
Hennessy
NEW
$ 4.7 B
99
NEW
Nintendo
NEW
$ 4.7 B
99
NEW
Nintendo.
NEW
$ 4.7 B
100
NEW
Subaru
NEW
$ 4.2 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.