Best Global Brands 2016
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
100 results found
100 results found
01
Apple
+4.6%
$ 178.1 B
02
Google
+10.8%
$ 133.3 B
03
Coca-Cola
-6.8%
$ 73.1 B
04
Microsoft
+7.6%
$ 72.8 B
05
Toyota
+9.2%
$ 53.6 B
06
IBM
-19.3%
$ 52.5 B
07
Samsung
+14.4%
$ 51.8 B
08
Amazon
+32.6%
$ 50.3 B
09
Mercedes-Benz
+18.5%
$ 43.5 B
10
GE
+2.0%
$ 43.1 B
11
BMW
+11.6%
$ 41.5 B
12
McDonald's
-1.1%
$ 39.4 B
13
Disney
+6.2%
$ 38.8 B
14
Intel
+4.3%
$ 37.0 B
15
Facebook
+48.0%
$ 32.6 B
16
Cisco
+3.7%
$ 30.9 B
17
Oracle
-2.7%
$ 26.6 B
18
Nike
+8.5%
$ 25.0 B
19
Louis Vuitton
+7.9%
$ 24.0 B
20
H&M
+2.1%
$ 22.7 B
21
Honda
-3.8%
$ 22.1 B
22
SAP
+13.5%
$ 21.3 B
23
Pepsi
+3.3%
$ 20.3 B
24
Gillette
-10.2%
$ 19.9 B
25
American Express
-3.0%
$ 18.4 B
26
IKEA
+7.8%
$ 17.8 B
27
Zara
+19.5%
$ 16.8 B
28
Pampers
+5.7%
$ 16.1 B
29
UPS
+4.1%
$ 15.3 B
30
Budweiser
+8.3%
$ 15.1 B
31
J.P. Morgan
+3.5%
$ 14.2 B
32
eBay
-5.8%
$ 13.1 B
33
Ford
+12.0%
$ 13.0 B
34
Hermès
+17.3%
$ 12.8 B
35
Hyundai
+11.1%
$ 12.5 B
36
Nescafé
+2.1%
$ 12.5 B
37
Accenture
+11.4%
$ 12.0 B
38
Audi
+14.2%
$ 11.8 B
39
Kellogg's
-7.3%
$ 11.7 B
40
Volkswagen
-8.8%
$ 11.4 B
41
Philips
+20.6%
$ 11.3 B
42
Canon
-1.7%
$ 11.1 B
43
Nissan
+21.8%
$ 11.1 B
44
NEW
Hewlett Packard Enterprise
NEW
$ 11.0 B
45
L'Oréal Paris
+1.2%
$ 10.9 B
46
AXA
+14.3%
$ 10.6 B
47
HSBC
-10.3%
$ 10.5 B
48
HP
-55.0%
$ 10.4 B
49
Citi
+5.0%
$ 10.3 B
50
Porsche
+18.4%
$ 9.5 B
51
Allianz
+12.1%
$ 9.5 B
52
Siemens
+10.1%
$ 9.4 B
53
Gucci
+5.7%
$ 9.4 B
54
Goldman Sachs
-1.6%
$ 9.4 B
55
Danone
+6.5%
$ 9.2 B
56
Nestlé
+1.4%
$ 8.7 B
57
Colgate
-0.6%
$ 8.4 B
58
Sony
+8.0%
$ 8.3 B
59
3M
+13.2%
$ 8.2 B
60
adidas
+15.8%
$ 7.9 B
61
Visa
+12.8%
$ 7.7 B
62
Cartier
-2.3%
$ 7.7 B
63
Adobe
+21.2%
$ 7.6 B
64
Starbucks
+19.5%
$ 7.5 B
65
Morgan Stanley
+1.7%
$ 7.2 B
66
Thomson Reuters
+3.8%
$ 6.8 B
67
Lego
+24.8%
$ 6.7 B
68
Panasonic
-1.1%
$ 6.4 B
69
Kia
+11.6%
$ 6.3 B
70
Santander
+2.1%
$ 6.2 B
71
Discovery
-8.7%
$ 5.9 B
72
Huawei
+17.8%
$ 5.8 B
73
Johnson & Johnson
+4.6%
$ 5.8 B
74
Tiffany & Co.
-8.6%
$ 5.8 B
75
KFC
+1.8%
$ 5.7 B
76
MasterCard
+3.3%
$ 5.7 B
77
DHL
+5.9%
$ 5.7 B
78
Land Rover
+11.5%
$ 5.7 B
79
FedEx
+8.8%
$ 5.6 B
80
Harley-Davidson
+1.2%
$ 5.5 B
81
Prada
-11.5%
$ 5.5 B
82
Caterpillar
-9.2%
$ 5.4 B
83
Burberry
-8.7%
$ 5.4 B
84
Xerox
-12.3%
$ 5.3 B
85
Jack Daniel's
+0.6%
$ 5.2 B
86
Sprite
-4.0%
$ 5.1 B
87
Heineken
+6.2%
$ 5.1 B
88
MINI
+17.5%
$ 5.0 B
89
NEW
Dior
NEW
$ 4.9 B
90
PayPal
+13.8%
$ 4.8 B
91
John Deere
-7.5%
$ 4.8 B
92
Shell
-16.8%
$ 4.6 B
93
Corona
+1.2%
$ 4.5 B
94
MTV
-9.3%
$ 4.3 B
95
Johnnie Walker
-4.9%
$ 4.3 B
96
Smirnoff
-3.5%
$ 4.3 B
97
Moët & Chandon
-0.3%
$ 4.1 B
98
Ralph Lauren
-11.6%
$ 4.1 B
99
Lenovo
-1.7%
$ 4.0 B
100
NEW
Tesla
NEW
$ 4.0 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.