Best Global Brands 2012
Top 100
The world’s most extensive longitudinal study on the role that brands play in driving revenue and creating market value.
100 results found
100 results found
01
Coca-Cola
+8.3%
$ 77.8 B
02
Apple
+128.6%
$ 76.6 B
03
IBM
+8.0%
$ 75.5 B
04
Google
+26.0%
$ 69.7 B
05
Microsoft
-2.1%
$ 57.9 B
06
GE
+2.0%
$ 43.7 B
07
McDonald's
+12.6%
$ 40.1 B
08
Intel
+11.8%
$ 39.4 B
09
Samsung
+40.4%
$ 32.9 B
10
Toyota
+9.1%
$ 30.3 B
11
Mercedes-Benz
+9.7%
$ 30.1 B
12
BMW
+18.3%
$ 29.1 B
13
Disney
-5.4%
$ 27.4 B
14
Cisco
+7.5%
$ 27.2 B
15
HP
-8.4%
$ 26.1 B
16
Gillette
+3.8%
$ 24.9 B
17
Louis Vuitton
+1.7%
$ 23.6 B
18
Oracle
+28.2%
$ 22.1 B
19
Nokia
-16.2%
$ 21.0 B
20
Amazon
+46.0%
$ 18.6 B
21
Honda
-11.1%
$ 17.3 B
22
Pepsi
+13.7%
$ 16.6 B
23
H&M
+0.7%
$ 16.6 B
24
American Express
+7.8%
$ 15.7 B
25
SAP
+7.6%
$ 15.6 B
26
Nike
+4.1%
$ 15.1 B
27
UPS
+4.4%
$ 13.1 B
28
Ikea
+8.0%
$ 12.8 B
29
Kellogg's
+6.1%
$ 12.1 B
30
Canon
+2.7%
$ 12.0 B
31
Budweiser
-3.1%
$ 11.9 B
32
J.P. Morgan
-7.8%
$ 11.5 B
33
NEW
hsbc
NEW
$ 11.4 B
34
NEW
Pampers
NEW
$ 11.3 B
35
Nescafé
-8.5%
$ 11.1 B
36
eBay
+11.6%
$ 10.9 B
37
Zara
+17.6%
$ 9.5 B
38
Gucci
+7.8%
$ 9.4 B
39
Volkswagen
+17.8%
$ 9.3 B
40
Sony
-7.8%
$ 9.1 B
41
Philips
+4.7%
$ 9.1 B
42
L'Oréal Paris
+1.4%
$ 8.8 B
43
Accenture
+9.2%
$ 8.7 B
44
Thomson Reuters
-11.3%
$ 8.4 B
45
Ford
+6.3%
$ 8.0 B
46
Heinz
+1.5%
$ 7.7 B
47
Colgate
+7.2%
$ 7.6 B
48
Goldman Sachs
-16.4%
$ 7.6 B
49
Dell
-9.1%
$ 7.6 B
50
Citi
-12.2%
$ 7.6 B
51
Siemens
-4.6%
$ 7.5 B
52
Danone
+8.1%
$ 7.5 B
53
Hyundai
+24.4%
$ 7.5 B
54
Morgan Stanley
+8.8%
$ 7.2 B
55
Audi
+16.6%
$ 7.2 B
56
Nintendo
-8.4%
$ 7.1 B
57
Nestlé
+4.6%
$ 6.9 B
58
AXA
+0.8%
$ 6.7 B
59
Xerox
+4.7%
$ 6.7 B
60
adidas
+8.9%
$ 6.7 B
61
Caterpillar
+12.6%
$ 6.3 B
62
Allianz
+15.7%
$ 6.2 B
63
Hermès
+15.4%
$ 6.2 B
64
KFC
+1.6%
$ 6.0 B
65
Panasonic
+14.2%
$ 5.8 B
66
Sprite
+1.9%
$ 5.7 B
67
MTV
-11.5%
$ 5.6 B
68
Cartier
+14.9%
$ 5.5 B
69
NEW
Facebook
NEW
$ 5.4 B
70
Tiffany & Co.
+14.7%
$ 5.2 B
71
Avon
-4.2%
$ 5.2 B
72
Porsche
+12.4%
$ 5.1 B
73
Nissan
+30.1%
$ 5.0 B
74
Visa
+10.4%
$ 4.9 B
75
Shell
+6.8%
$ 4.8 B
76
Santander
-6.2%
$ 4.8 B
77
3M
+18.0%
$ 4.7 B
78
Adobe
+9.3%
$ 4.6 B
79
Johnson & Johnson
+7.5%
$ 4.4 B
80
Kleenex
-6.7%
$ 4.4 B
81
Jack Daniel's
+0.8%
$ 4.4 B
82
Burberry
+16.3%
$ 4.3 B
83
Johnnie Walker
+11.9%
$ 4.3 B
84
NEW
Prada
NEW
$ 4.3 B
85
John Deere
+15.6%
$ 4.2 B
86
Pizza Hut
+2.5%
$ 4.2 B
87
NEW
Kia
NEW
$ 4.1 B
88
Starbucks
+10.9%
$ 4.1 B
89
Corona
+3.5%
$ 4.1 B
90
Smirnoff
+5.4%
$ 4.0 B
91
NEW
Ralph Lauren
NEW
$ 4.0 B
92
Heineken
+3.4%
$ 3.9 B
93
NEW
Blackberry
NEW
$ 3.9 B
94
NEW
MasterCard
NEW
$ 3.9 B
95
Credit Suisse
-5.5%
$ 3.9 B
96
Harley-Davidson
+9.8%
$ 3.9 B
97
Yahoo!
-12.7%
$ 3.9 B
98
Moët & Chandon
-12.8%
$ 3.8 B
99
Ferrari
+5.0%
$ 3.8 B
100
Gap
-7.6%
$ 3.7 B
Other years
Inclusion of a company on Interbrand’s Best Global Brands list does not imply any endorsement or sponsorship by Interbrand. The use of trademarks or brand names in connection with the Best Global Brands list is for informational purposes only and does not suggest any affiliation, sponsorship, or endorsement.