Best Global Brands 2012
Rankings

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No Results
  • 2012 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    +8%
    77,839 $m
  • 03
    IBM
    The Americas
    United States
    Business Services
    +8%
    75,532 $m
  • 04
    Google
    The Americas
    United States
    Technology
    +26%
    69,726 $m
  • 05
    Microsoft
    The Americas
    United States
    Technology
    -2%
    57,853 $m
  • 06
    GE
    The Americas
    United States
    Diversified
    +2%
    43,682 $m
  • 07
    McDonald's
    The Americas
    United States
    Restaurants
    +13%
    40,062 $m
  • 08
    Intel
    The Americas
    United States
    Technology
    +12%
    39,385 $m
  • 10
    Toyota
    Asia Pacific
    Japan
    Automotive
    +9%
    30,280 $m
  • 11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    +10%
    30,097 $m
  • 12
    BMW
    Europe & Africa
    Germany
    Automotive
    +18%
    29,052 $m
  • 13
    Disney
    The Americas
    United States
    Media
    -5%
    27,438 $m
  • 14
    Cisco
    The Americas
    United States
    Technology
    +7%
    27,197 $m
  • 15
    HP
    The Americas
    United States
    Technology
    -8%
    26,087 $m
  • 16
    Gillette
    The Americas
    United States
    FMCG
    +4%
    24,898 $m
  • 17
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    +2%
    23,577 $m
  • 19
    Nokia
    Europe & Africa
    Finland
    Technology
    -16%
    21,009 $m
  • 21
    Honda
    Asia Pacific
    Japan
    Automotive
    -11%
    17,280 $m
  • 22
    Pepsi
    The Americas
    United States
    Beverages
    +14%
    16,594 $m
  • 23
    H&M
    Europe & Africa
    Sweden
    Apparel
    +1%
    16,571 $m
  • 24
    American Express
    The Americas
    United States
    Financial Services
    +8%
    15,702 $m
  • 25
    SAP
    Europe & Africa
    Germany
    Technology
    +8%
    15,641 $m
  • 26
    Nike
    The Americas
    United States
    Sporting Goods
    +4%
    15,126 $m
  • 27
    UPS
    The Americas
    United States
    Logistics
    +4%
    13,088 $m
  • 28
    IKEA
    Europe & Africa
    Sweden
    Retail
    +8%
    12,808 $m
  • 29
    Kellogg's
    The Americas
    United States
    FMCG
    +6%
    12,068 $m
  • 30
    Canon
    Asia Pacific
    Japan
    Electronics
    +3%
    12,029 $m
  • 31
    Budweiser
    The Americas
    United States
    Alcohol
    -3%
    11,872 $m
  • 32
    J.P. Morgan
    The Americas
    United States
    Financial Services
    -8%
    11,471 $m
  • 33
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    -4%
    11,378 $m
  • 34
    Pampers
    The Americas
    United States
    FMCG
    NEW
    11,296 $m
  • 35
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -8%
    11,089 $m
  • 36
    eBay
    The Americas
    United States
    Retail
    +12%
    10,947 $m
  • 37
    Zara
    Europe & Africa
    Spain
    Apparel
    +18%
    9,488 $m
  • 38
    Gucci
    Europe & Africa
    Italy
    Luxury
    +8%
    9,446 $m
  • 39
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    +18%
    9,252 $m
  • 40
    Sony
    Asia Pacific
    Japan
    Electronics
    -8%
    9,111 $m
  • 41
    Philips
    Europe & Africa
    Netherlands
    Electronics
    +5%
    9,066 $m
  • 42
    L'Oréal
    Europe & Africa
    France
    FMCG
    +1%
    8,821 $m
  • 43
    Accenture
    The Americas
    United States
    Business Services
    +9%
    8,745 $m
  • 44
    Thomson Reuters
    The Americas
    Canada
    Media
    -11%
    8,444 $m
  • 45
    Ford
    The Americas
    United States
    Automotive
    +6%
    7,958 $m
  • 46
    Heinz
    The Americas
    United States
    FMCG
    +1%
    7,722 $m
  • 47
    Colgate
    The Americas
    United States
    FMCG
    +7%
    7,643 $m
  • 48
    Goldman Sachs
    The Americas
    United States
    Financial Services
    -16%
    7,599 $m
  • 49
    Dell
    The Americas
    United States
    Technology
    -9%
    7,591 $m
  • 50
    Citi
    The Americas
    United States
    Financial Services
    -12%
    7,570 $m
  • 51
    Siemens
    Europe & Africa
    Germany
    Diversified
    -5%
    7,534 $m
  • 52
    Danone
    Europe & Africa
    France
    FMCG
    +8%
    7,498 $m
  • 53
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    +24%
    7,473 $m
  • 54
    Morgan Stanley
    The Americas
    United States
    Financial Services
    +9%
    7,218 $m
  • 55
    Audi
    Europe & Africa
    Germany
    Automotive
    +17%
    7,196 $m
  • 56
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -8%
    7,082 $m
  • 57
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +5%
    6,916 $m
  • 58
    AXA
    Europe & Africa
    France
    Financial Services
    +1%
    6,748 $m
  • 59
    Xerox
    The Americas
    United States
    Business Services
    +5%
    6,714 $m
  • 60
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +9%
    6,699 $m
  • 61
    Caterpillar
    The Americas
    United States
    Diversified
    +13%
    6,306 $m
  • 62
    Allianz
    Europe & Africa
    Germany
    Financial Services
    +16%
    6,184 $m
  • 63
    Hermès
    Europe & Africa
    France
    Luxury
    +15%
    6,182 $m
  • 64
    KFC
    The Americas
    United States
    Restaurants
    +2%
    5,994 $m
  • 65
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +14%
    5,765 $m
  • 66
    Sprite
    The Americas
    United States
    Beverages
    +2%
    5,709 $m
  • 67
    MTV
    The Americas
    United States
    Media
    -12%
    5,648 $m
  • 68
    Cartier
    Europe & Africa
    France
    Luxury
    +15%
    5,495 $m
  • 69
    Facebook
    The Americas
    United States
    Technology
    NEW
    5,421 $m
  • 70
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +15%
    5,159 $m
  • 71
    Avon
    The Americas
    United States
    FMCG
    -4%
    5,151 $m
  • 72
    Porsche
    Europe & Africa
    Germany
    Automotive
    +12%
    5,149 $m
  • 74
    Visa
    The Americas
    United States
    Financial Services
    +10%
    4,944 $m
  • 75
    Shell
    Europe & Africa
    Netherlands
    Energy
    +7%
    4,788 $m
  • 76
    Santander
    Europe & Africa
    Spain
    Financial Services
    -6%
    4,771 $m
  • 77
    3M
    The Americas
    United States
    Diversified
    +18%
    4,656 $m
  • 78
    Adobe
    The Americas
    United States
    Technology
    +9%
    4,557 $m
  • 79
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +8%
    4,378 $m
  • 80
    Kleenex
    The Americas
    United States
    FMCG
    -7%
    4,360 $m
  • 81
    Jack Daniel's
    The Americas
    United States
    Alcohol
    +1%
    4,352 $m
  • 82
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    +16%
    4,342 $m
  • 83
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    +12%
    4,301 $m
  • 84
    Prada
    Europe & Africa
    Italy
    Luxury
    NEW
    4,271 $m
  • 85
    John Deere
    The Americas
    United States
    Diversified
    +16%
    4,221 $m
  • 86
    Pizza Hut
    The Americas
    United States
    Restaurants
    +2%
    4,193 $m
  • 87
    Kia
    Asia Pacific
    South Korea
    Automotive
    NEW
    4,089 $m
  • 88
    Starbucks
    The Americas
    United States
    Restaurants
    +11%
    4,062 $m
  • 89
    Corona
    The Americas
    Mexico
    Alcohol
    +3%
    4,061 $m
  • 90
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +5%
    4,050 $m
  • 91
    Ralph Lauren
    The Americas
    United States
    Apparel
    NEW
    4,038 $m
  • 92
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    +3%
    3,939 $m
  • 93
    BlackBerry
    The Americas
    Canada
    Electronics
    -39%
    3,922 $m
  • 94
    Mastercard
    The Americas
    United States
    Financial Services
    NEW
    3,896 $m
  • 95
    Credit Suisse
    Europe & Africa
    Switzerland
    Financial Services
    -5%
    3,866 $m
  • 96
    Harley-Davidson
    The Americas
    United States
    Automotive
    +10%
    3,857 $m
  • 97
    Yahoo!
    The Americas
    United States
    Media
    -13%
    3,851 $m
  • 98
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    -13%
    3,824 $m
  • 99
    Ferrari
    Europe & Africa
    Italy
    Automotive
    +5%
    3,770 $m
  • 100
    Gap
    The Americas
    United States
    Apparel
    -8%
    3,731 $m