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Interbrand Breakthrough Brands 2017

In a Word: Your guide to naming

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Best Mexican Brands

2017

Micro-Influencers: 5 Questions With Heather Park, Origins

brandchannel

Work

Four brands, one location, one experience

Piaggio Group

Guests don’t want a place to sleep, they want an experience

InterContinental Hotel Group

Beyond entertainment. Beyond lifestyle. Juventus is an identity.

Juventus

Rediscovering a natural treasure in Topo Chico

Topo Chico

Prysmian Group puts everyone on the same team to build employee engagement

Prysmian Group

Crafting an inviting, timeless venue for ice cream

Häagen-Dazs

Latest

Truth or consequences

Tom Zara

The anatomy of a mindstyle brand: Moleskine

Manfredi Ricca and Arrigo Berni

Interbrand wins four D&AD Professional Awards

April 28, 2017

The psychology of a spinoff

Tom Zara

Corporate spinoff: how all roads can lead to growth

Cornelius Boland

Naming and crafting a spinoff brand

Paola Norambuena

Which brands go and which brands grow during an M&A?

Jay Myers

The Forces of Growth

Jez Frampton
Growth starts here
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