Interbrand Design Forum
Best China Brands
Keep the best, change the rest: From spinoff to growth
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In a word: Your guide to Naming
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The Beauty of the Ball: 5 Questions With Spalding VP Kenyatta Bynoe
Guests don’t want a place to sleep, they want an experience.
InterContinental Hotel Group
Igniting El Salvador's possibilities to knock down stereotypes
Rediscovering a natural treasure in Topo Chico
Prysmian Group puts everyone on the same team to build employee engagement
Crafting an inviting, timeless venue for ice cream
Beyond entertainment. Beyond lifestyle. Juventus is an identity.
The psychology of a spinoff
Corporate spinoff: how all roads can lead to growth
Naming and crafting a spinoff brand
Which brands go and which brands grow during an M&A?
Branding: the calculated approach to M&A success
Daniella Bianchi and André Matias
Maslow for marketers: Don't rely on the trickle-down effect
The Growth Accelerator
The Forces of Growth
Growth starts here