A Brand Renaissance: The Role of Brand in the Age of AI

The Role of Brand has never been more relevant;
human preference is fundamentally reasserting itself against algorithmic intermediation
Part 1: An Understanding
Brand represents the single most important competitive moat for organizations navigating accelerated artificial intelligence and commoditization pressure.

This 2 part report by INTERBRAND and research partners Paradigm Sample synthesizes critical research on the Role of Brand, demonstrating an inflection point now confirmed by two consecutive years of growth.

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