Best
Global
Brands

2023

11
McDonald’s

RANK UNCHANGED

50,999

$m

Brand
value

+5%

Growth

McDonald’s is one of the world’s leading global foodservice retailers with around 34,000 restaurants in 118 countries and territories across the world, serving more than 69 million people every day worldwide.

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Expert Perspective

McDonald’s CMO Morgan Flatley on how the brand is writing an exciting new chapter

Morgan Flatley, Global Chief Marketing Officer, McDonald’s

Special Report

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