50

LEGO

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Brand value has risen by 19% from 2024

$ 16.6 B

+18.4%

BRAND VALUE

COMPARE TO

$ 470.9 B

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Three framed LEGO art prints against a yellow wall depict a LEGO astronaut against a moon background, a LEGO shark in water, and a LEGO princess with a smiling expression and candy cane.
Guided by the company spirit: “Only the best is good enough,” LEGO is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning.

Brand Value
LEGO
  • Last 5 years
  • Last 10 years
  • All time
  • 3M
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  • Airbnb
  • Allianz
  • Amazon
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  • Audi
  • AXA
  • BlackRock
  • BMW
  • Booking.com
  • Budweiser
  • BYD
  • Cartier
  • Caterpillar
  • Chanel
  • Cisco
  • Citi
  • Coca-Cola
  • Colgate
  • Corona
  • Danone
  • Dell
  • DHL
  • Dior
  • Disney
  • eBay
  • Facebook
  • FedEx
  • Ferrari
  • GE Aerospace
  • Gillette
  • Goldman Sachs
  • Google
  • Gucci
  • H&M
  • Hermès
  • Honda
  • HP
  • HSBC
  • Huawei
  • Hyundai
  • IBM
  • IKEA
  • Instagram
  • Intel
  • J.P. Morgan
  • John Deere
  • Kia
  • L'Oréal Paris
  • LinkedIn
  • Louis Vuitton
  • Mastercard
  • MasterCard
  • McDonald's
  • Mercedes-Benz
  • Microsoft
  • Monster
  • Nasdaq
  • Nescafé
  • Nespresso
  • Nestlé
  • Netflix
  • Nike
  • Nintendo
  • Nissan
  • NVIDIA
  • Oracle
  • Pampers
  • Pandora
  • PayPal
  • Pepsi
  • Philips
  • Porsche
  • Prada
  • Qualcomm
  • Range Rover
  • Salesforce
  • Samsung
  • Santander
  • SAP
  • Schneider Electric
  • Sephora
  • Shopify
  • Siemens
  • Sony
  • Spotify
  • Tesla
  • Tiffany & Co.
  • Toyota
  • Uber
  • UNIQLO
  • UPS
  • Visa
  • Volkswagen
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  • YouTube
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VIEW ALL 100 BEST GLOBAL BRANDS OF 2025