Caterpillar

Brand value has risen by 6% from 2024

$ 9.2 B

+6.1%

BRAND VALUE

COMPARE TO

$ 470.9 B

For more than 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Customers turn to Caterpillar to help them develop infrastructure, energy and natural resource assets.

Brand Value

Caterpillar

Digitally enabled services and the rise of AI are creating winners faster than ever. Disruption is a defining force shaping global brands.

Brands that are innovating across industries and entering new arenas, building cultural relevance, and investing in long-term brand strategy are winning.

VIEW ALL 100 BEST GLOBAL BRANDS OF 2025